Competitive Strategy Presentation 2022

COMPETITIVE STRATEGY
Case study of Apple Inc.

INTRODUCTION
• Business strategies plays a bigger
role in the success of the firm as it
enables that firm do not lag in any
region.
• Innovation is highly useful business
strategy that any firm can use.
• Business strategy is a combination of
decisions taken by the organisations
to accomplish business goals while
facing the challenges.

Brief about case study
• Apple is a global leader in technology
industry.
• Apple was facing different types of
challenges when Steve Jobs returned.
• They made innovation as their base
of strategies especially design
thinking.
• Customer-driven strategy is used as
the base of product development.

Strategic issues at Apple
• Finance related issues.
• Unstable strategy due to change in
the upper management.
• No differentiation in their and their
rivals products.
• Highly competitive market.
• Vision and strategies of the company
was not clearly communicated to the
stakeholders.