This presentation focuses on the supply chain management and logistics systems of BMW, analyzing key challenges and issues faced by the organization. Recommendations are provided to efficiently eliminate these challenges.
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GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
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INTRODUCTION Supplychainmanagementandlogisticssystemisessentialpartof organisation. In this context, the following presentation will focus on supply chain management and logistics systems of BMW and analyse the key challengesandissuesfacedbytheorganisation.Eventually, recommendationswillbeprovided,inordertoavoidoreliminatethe challenges efficiently.
BMW AND SUPPLY CHAIN MANAGEMENT
CONT.. •Bayerische Motoren Werke or BMW is renowned luxury car and motor cycles manufacturing company incorporating its business activities nearly all over the world. Its headquarter is located in Munich, Germany and the organisation was founded in 1916. •Suppliers plays, a prominent role and impact on sustainable performance and development of organisation. BMW works with around 13000 suppliers in 70 countries
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CONT.. •According to Stadtler, 2015 supply chain management system is maintaining therelationshipandinflowandoutflowofgoodsandserviceswithin producers and consumers •BMW global supplier network creates a major contribution in creation of value, improving the quality and innovation and thus, led the company towards success and development.
THEORETICAL CONCEPT Authors have made in-depth research in the field of supply chain management and logistics systems used by the organisation. They have proposed and developed few theories that justifies the process of supply chain management system. These theories are universally acceptable and nearly all the organisation have implemented in their supply chain management system including BMW.
CONT. AccordingtoBrandon‐Jonesandet.al., 2014ResourceBasedViewtheoryof supply chain management states that the management of organisation needs to use those resources that helps in increasing thesustainabilityinthesupplychain management system and aid in generating competitive advantage to the organisation.
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CONT. •Vettorato and Hsuan, 2015 said that Transactional Cost Economics theory of supply chain management proposed that the management after performing transactional cost analysis, selects the most economic supply and logistics structure. •Thedecisionwhethertoperformatransactioninternallyorexternally depends on the difficulties and costs associated with the transaction.
KEY ISSUES AND CHALLENGES FACED BY BMW IN SUPPLY CHAIN MANAGEMENT •Supply chain management helps the organisation in gaining competitive advantages by maximising customer satisfaction and brand reputation. •In 2017, BMW suffered from production stoppage of 3-Series Sedan in Germany,ChinaandSouth AfricaduetoBoschfailureinsupplythe necessary steering gears.
CONT.. •Globalisation:The organisation seeks for different countries which offers lower labour costs, low or flexible tax policies, low cost of transport. In order to do that, the company complicates the supply chain and logistics process. •FastChangingMarket:Customerstasteandpreferencesarechanging rapidly. Due to short life cycle of product, BMW is under pressure to innovate the new products and keep the manufacturing costs low.
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CONT.. QualityandCompliance:BMW faced the challenge of maintaining its quality in order to ensure to meet national and international regulatory standards
SOLUTIONS TO OVERCOME CHALLENGES Fromtheaboveanalysis,itwasidentifiedthatBMWfacedvarious challenges in supply chain management system. By using appropriate data management and integration system, the management of BMW will be able to overcome the key issues effectively and efficiently. Data management and integration is the system that address supply chain management challenges at the most basic level of the value chain and in every activity
CONCLUSION From the study, it can be understood that supply chain management plays crucial and important role in growth and development of organisation. In this context,thefollowingstudydiscussthesupplychainandlogistics management of BMW. The theoretical concepts and theories to supply chain management has been assessed in this study. The key challenges faced by BMW and possible solution has been identified in the study.
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REFERENCES Brandon‐Jones, E., and et.al., 2014. A contingent resource‐based perspective of supply chain resilience and robustness.Journal of Supply Chain Management,50(3), pp.55-73. Olbert, H., Protopappa‐Sieke, M. and Thonemann, U.W., 2016. Analyzing the Effect of Express Orders on Supply Chain Costs and Delivery Times.Production and Operations Management,25(12), pp.2035-2050. Stadtler, H., 2015. Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer, Berlin, Heidelberg. Vettorato, G. and Hsuan, J., 2015. Balancing Technologies for Reverse Supply Chain with Modularity as Strategy for Competitiveness. In1st International Competitiveness Management Conference. Online Supplier Management.2018. [Online]. Available through:<https://www.bmwgroup.com /en/responsibility/supply-chain-management.html> Uhlenberg, A., 2017.How to use the 7Ps Marketing Mix?. [Online]. Available through:<https:// www.liaison.com/blog/2017/09/18/key-issues-supply-chain-management-overcome/>