Global Logistics & Supply Chain of Nike: SCOR Model, Lean Manufacturing & Sustainability

Running head: GLOBAL LOGISTICS & SUPPLY CHAIN
Global Logistics & Supply Chain

GLOBAL LOGISTICS & SUPPLY CHAIN 1
Contents
Introduction to Supply Chain Management.................................................................................................2
Overview of Nike........................................................................................................................................2
Global Logistics and Supply Chain Management from source to the consumer..........................................3
Linkage between the activities theories of Nike..........................................................................................6
Porter’s Value Chain Analysis of Nike....................................................................................................6
Application of SCOR model on Nike..........................................................................................................8
Application of Lean Manufacturing Practices in Nike............................................................................9
Sustainability throughout the supply chain of Nike.....................................................................................9
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12

GLOBAL LOGISTICS & SUPPLY CHAIN 2
Introduction to Supply Chain Management
Supply Chain Management (SCM) pertains to the management of the flow of products
and services along with dealing with all the procedures which transform the raw materials into
finished products.It consists of aligning the supply chain activities of the business for
maximizing the consumer value.
It also helps the business in gaining a competitive advantage in the marketplace.
Summarizing the above points, SCM comprises every aspect from production to the strategic
assets to the information systems required to direct the undertakings( Mena, Van Hoek &
Christopher,2018).
So this article explains the fundamentals of global logistics and SCM of Nike along with
describing the integration between its inbound and outbound logistics systems. It shall also
enlighten the readers about the various activity theories of SCM of the company along with
sustainability throughout the supply chains of the company. Lastly, it shall also explain the
strategic tangible assets of the company and the ways in which the value chain has been
harmonized for achieving the strategic outcomes.
Overview of Nike
Nike Inc. is an American based multinational corporation which is involved in
developing, designing, manufacturing, marketing and selling apparels, footwear, equipment,
accessories and services. It is headquartered in Beaverton, Oregon which is situated in the
Portland metropolitan region. It was founded on September 8th, 1969, by Bill Bowerman and Phil
Knight.

GLOBAL LOGISTICS & SUPPLY CHAIN 3
It is amongst the world’s largest suppliers of sports shoes and apparels. It is also a major
manufacturer of sports equipment. As of the year 2017, its brand value was $19 billion, thereby
making it the most valued brand in the sports business (Reuters, 2019).
Global Logistics and Supply Chain Management from source to the consumer