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Assignment on Supply Network - Adidas

   

Added on  2021-04-16

3 Pages719 Words83 Views
Supply NetworkA recent purchase for me was a piece of clothing from Adidas. This paper shall discuss the supply network of the product from the raw material until I (the consumer) purchased it. Company OverviewThe piece of clothing was from Adidas. Adidas is a well known brand dealing with sports apparel, accessories, backpacks, footwear and sports equipment etc. The company was set up by Adolf Dassler in Herzogenaurach, Germany in the year 1949. Product OverviewThe clothing item was a printed t-shirt. Adidas further branches out into various sub brands such as Adidas originals, Adidas Neo etc. The printed t-shirt is an Adidas Originals item. Adidas Originals is known for being more fashion forward than the rest of the sub brands. Adidas has collaborated with a number of celebrities and fashion designers such as Stella McCartney, Pharell Williams, Raf Simons, Kanye West and Rick Owens etc.[ CITATION Hil16 \l 1033 ]. Major CompetitorsAdidas' major competitors are Nike, Puma, Fila and Converse. Nike is the toughest competitor while Puma has a special history with Adidas as Puma was founded by Adolf Dassler 's brother, Rudolf Dassler after they disagreed upon how they wanted to conduct their business together as Dassler Brothers Shoe Factory. Stages of Product Supply ChainAdidas is a globally recognized brand and has manufacturing units in a number of countries. Adidas indulges in third party manufacturing especially in Asian countries. Therefore, manufacturing units are located in countries like China, India etc. Right now most of Adidas’ footwear sourcing is in Asia, with production taking place in China, Cambodia, Laos, and Vietnam[ CITATION Mat151 \l 1033 ]. But the company is planning to bring production back to Germany. Adidas also sells its products online. Supplier Customer Relationship

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