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Logistic Management Model PDF

   

Added on  2020-03-28

10 Pages2632 Words207 Views
RUNNING HEAD: Logistic management 1LOGISTIC MANAGEMENT NikeSubmitted by:
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Nike2ContentsIntroduction......................................................................................................................................2Objective..........................................................................................................................................3Logistic Management model at Nike...............................................................................................3Core functional areas of logistic management.................................................................................4Interface Order cycle Management at Nike.....................................................................................5Evan and Dansk Model................................................................................................................6Sourcing Strategy.........................................................................................................................6Demand Flow Strategy.................................................................................................................7Supply chain integration strategy.................................................................................................7Time compression........................................................................................................................7Conclusion.......................................................................................................................................7
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Nike3IntroductionNike, Inc. was incorporated in the year 1968, in Beaverton, Oregon. The company has gained market competencies over the year in the field of athletic wears and sports products have created a significant status in the market. Nike has a competency in introducing products that get sold out in minutes of hitting stores. Till 2013, the company has attained 540 patents. It is world’s largest supplier of athletic shoes and apparel. The company gained the position of most valued brand among sports business. The brand is sponsored by high profile athlete across the globe. The sportswear brand is highly competitive and includes the prominent market strategy. The brand is present in 190 countries and has sustained in market due to its competitive market strategy. The key strategy of the brand is to build a portfolio by marking global recognition, using high-impact high profile sports event, heavy market endorsement policies through famous athletes (Frisch, 2013). Objective The objective of the supply chain is to gain the product delivery and information accuracy on a long run. Nike Follow a DIFOT Scheme. This method is based on providing betterservices to the customers in order to meet the requisite target. The products are manufactured in the factories. The finished goods are then transported through different means to the customer centers (Jonsson, 2008). Logistic Management model at Nike The delivery mechanism and process at the multinational company like Nike is very critical. They are practicing effective brand strategy to improve the profit, reduce the inventoriesand minimizing the markdowns. This ensure right assortment of a product to the customer. They
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