Global Marketing Assignment 2022

GLOBAL MARKETING
(Presentation on marketing strategy of Byron Bay Cookie)
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INTRODUCTION
■ Byron Bay cookie company is an Australian based
original cookie company,
■ It has its own cafe which is serving since last 25
years.
■ The company is famous for making glass cookie
jars which are being found on many cafes all over
the country.
■ The company was started in the year 1990 as a
small business.
■ It provided original recipe of baked cookies and
sold its products in local markets.

GLOBAL MARKETING
■ Global marketing is comprised as
the process of regulating marketing
strategies of an individual
company and adapt the terms and
conditions of another countries
■ The primary aim of global
marketing is to sell the product or
service through global market.
■ It adapts the terms and conditions
of another countries.

MARKET SELECTION
STRATEGY
■ The company makes the design in the initial stage
and then implement it to achieve the target.
■ Market selection is termed as a marketing strategy
which has been decided based on the broad target
market of the customers,.
■ The market selection of Organic Wildlife Biscuits is
based on mixing of three factors like behavioural,
demographic and psychographic it depends on the
basis of income.
■ The organic wildlife biscuit product segmentation
has done on the basis of flavours and size.
Selection of the market
Market segmentationProduct launch
Making the design