Global Marketing

Global Marketing

EXECUTIVE SUMMARY
In the present report, there is a discussion about global marketing that is basically selling
products as well as service in all over the world. It is essential for an organisation to have
talented workforce so that they can perform all the activities at global level.
One of the most emerging BRIC market is Russia as there are more marketing as well as
development opportunities. The global media market of Russia is increases by 6% whereas
media market of Russia is grew by 7% as compare to past years.
In addition to this, there are different methods to enter in foreign markets that is
Licensing, Franchising, Joint Venture and so on. All these entry methods helps an organisation to
enhance their level of sales as well as profit that leads to raise in market share of company.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Concept of global marketing ......................................................................................................4
TASK 2............................................................................................................................................5
Emerging BRIC markets.............................................................................................................5
TASK 3............................................................................................................................................7
Factors affecting the choice of entry mode ................................................................................7
TASK 4............................................................................................................................................7
Entry Mode .................................................................................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Global marketing is termed as a procedure of adjusting marketing and strategies of an
organisation in order to adapt conditions as well as policies of other countries. It is basically
selling of goods and services globally (Buccieri, Javalgi and Cavusgil, 2020). It is determined
that global marketing is a broad concept which encompasses creation, positioning as well as sale
in order to do promotion of goods and service at global level. For this, organisations conduct
market research in order to enter into foreign markets. The project shows the manner in which
organisation implement market assessment that helps in searching out a strategic location for
expansion of business activities and operations. The report involves reason for choosing a
particular country and also it discusses about the entry modes that an organisation adopts in order
to enter into other foreign markets.
TASK 1
Concept of global marketing
Global marketing is termed as a procedure of making adjustments in marketing strategies
of an association in order to adapt conditions and policies of other countries. Global marketing
helps an organisation to raise their client base, enhance sales and gain higher profits. If an
organisation is not extending their business activities at global scale, it might face domestic
competition which are expand its business globally.
According to Martin Luenendonk, 2016 it is determined that global marketing is the
procedure of planning, developing, positioning & promotion goods and service in a global
market. Global marketing help companies to improve effectiveness of goods & service along
with it also assist organisation to gain competitive advantage at marketplace. It is important for
an organisation to have strong workforce so that they can compete in the global market (Curiel,
2020). Along with this, the opinion of author is global marketing decline cost level and enhance
savings of an organisation. By emphasising on other markets an organisation can attain
economies of scale and standardize their processes.
As per the point of view of Sana Haroon, 2016, it is analysed that organisations evolving
into global markets is quite gradual. On the first phase, an entity focuses on domestic side and on
the activities which is conducted on their home markets. In the second stage, organisations still