Global Marketing: Concept, BRIC Markets, Entry Mode Factors, Franchise Method

Global marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Development of global marketing concept..................................................................................1
Task 2...............................................................................................................................................2
Review of emerging BRIC markets.............................................................................................2
Task 3 ..............................................................................................................................................3
Factors influencing the choice of entry mode..............................................................................3
Task 4 ..............................................................................................................................................5
Entry Method- Franchise.............................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
Global marketing is considered as marketing on world wide scale that uses to take the
commercial advantages of global operational differences in order to meet with global objectives.
A business organisation wants to run their business so it is adopting various changes and
activities in global scale which helps to increase the brand image and productivity (Cateora and
et. al., 2020). This report is based on concept of global marketing, merging BRIC markets,
factors influencing the choice of entry mode and entry method franchise.
Task 1
Development of global marketing concept
Development of marketing is wider concept to be understand as it uses to increase the
sale and profitability of running business which can help to manage the task and business
activities properly. The managers are playing important role as they analysis the market and get
the needs and wants of their products properly which helps to manage the organisational
performance. Global marketing which is using by organisation is required to deliver the best
quality of services and making higher profits .
According to Blüher (2019), Global marketing is defined process that uses to adjust the
marketing strategies of company and adopt the conditions of a country. It is more than selling
your product and services globally. This is important for organisation to analysis the global
market and operate their business accordingly. This helps to improve the effectiveness of their
products and services which can help to maintain a good image in competitive business
environment.
According to Baena (2019), A marketing strategy that encompasses countries from many
different regions in the world and aims to coordinate organisation's marketing efforts that helps
to increase the organisational productivity. All organisations are running different types of
business and wants to increase their activities in global level which can help to increase the brand
image.
As per opinion of Kotler (2019), global marketing is the multinational process of
planning, organising and executing the concept of marketing and promotion which can help to
target the potential customers and operate a business successfully. This can help to meet with
organisational objectives and profits.