Global Marketing Assignment - Go Air
Added on 2020-10-23
10 Pages3478 Words366 Views
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GLOBALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1Current Recent Trends in the market .....................................................................................1Market Environment...............................................................................................................2Challenges faced by the organisation.....................................................................................4Marketing Strategies...............................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThe organisation chosen in this part is Go Air which is one of the biggest airlinecompany. This part will majorly cover various marketing strategies which can be adopted by theorganisation and the latest trends and challenges which the organisation is currently facing. Themajor focus of this report will be on evaluating the ways which can be adopted by organisationto grow and expand its business in the international market. Current Recent Trends in the market Go air is one of the biggest Indian airline which works with the motive of satisfying itscustomer's in the best possible manner. There are approx 24 domestic and 4 international flightsof the organisation. The customers of Go Air is continuously increasing because the organisationis making changes as per their needs and wants. Aviation industry is majorly works with themotive of attracting large number of customer's by proving them wide range of services. One ofthe major reason behind the growth of this is customer's are now preferring better services withless cost involved. It is very much essential for the organisations in Aviation industry to knowthe latest trends going on in the market. This is because with the help of these trends Go Air caneasily make changes in its working structure. Trends can either help the organisation in growingand enhancing its business or can lead to decrease the profitability of the organisation. This isbecause the organisation is successful in making changes as per the trends than its business willgrow and if it is not done in the systematic manner than it may have an adverse impact on theorganisation. Current trends going on in the market can be known by analysing the needs andpreferences of the customer's and also by knowing the competitors strategies. If Go Air fails inadapting the trends than the growth of the organisation will decline as the customer will not besatisfied with the services of the organisation (Baker, 2014). There are various trends going on inthe aviation industry. Some among them are discussed below- Technological Development- The major focus of various organisations in aviationindustry is to use latest technology for satisfying the customer's needs. Artificialintelligence is one of the latest trend which is going on in the market. This is becausethere are less resources available in the Aviation industry. So to improve the passengerprocess many organisations have started using Artificial Intelligence. With the help ofthis, the issues and problems of the customers can be solved in the best possible manner. 1
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