Global Marketing and Communication

Global Marketing and
Communication

Product offering
• Nike offers Air Max shoes and it is the largest
supplier and manufacturer of shoes.
• Air Max shoes possess certain innovative
attributes and qualities in order to attract
customer base.

Brand strategy
• Main strategy of brand is to promote its
product worldwide and thus market their
products worldwide.
• With the help of adopting globalization
strategy it aids in enhancing the performance
of brand and cover worldwide customers.

Brand
Nike is a worldwide brand and thus uses its
glocalised strategy means marketing the
products in both global and local market so
that set performance can be improved. It helps
Nike to enhance it brand image in market and
give tough competition to other rivals such as
Reebok, Adidas etc.