Global Marketing and Sales Development

Global marketing and sales
development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE analysis of chile............................................................................................................3
Marketing Mix of Fancy Fawn........................................................................................................8
Marketing Plan...........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global marketing is a field in which education of basic business management of market
commodities, services and solutions to consumer at all the levels locally, country wise as well as
internationally (Ballesterand et. al., 2019). Global marketing is act as application of principles
related to marketing in different nations. Sales development in global market is a process which
interact with market as well as sales function in organization. This report will evaluate the
neighbourhood's overview, then study of micro and macro environment. Mckinsey's and porter's
models to get the market (Dewsnap and et. al., 2020). This will also evaluate the marketing
objective, strategies, tactics and the action plan in market.
MAIN BODY
PESTLE analysis of chile
PEST Analysis (political, economic, social and technological) is a management method
whereby an organization can assess major external factors that influence its operation in order to
become more competitive in the market. As described by the acronym, those four areas are
central to this model. A popular variation on the PEST Analysis format, especially in the U.K., is
the PESTLE strategic planning approach, which includes the additional aspects of Legal and
Environmental. It is believed that PEST Analysis was first introduced under the name ETPS by
Harvard professor Francis J. Aguilar. In the 1967 publication "Scanning the Business
Environment," Aguilar presented the economic, technical, political, and social factors as being
major influences on the business environment.
Chile PESTLE analysis is a tool to analyse the macro factors of the environment.
Basically PESTLE stands for Political, Economic, Social, Technological, legal and
environmental factors affecting the market of chile (Ferraro and et. al., 2020).
Political factors: Chile political factors provide a rigid and stable anti-authoritarian system, chile
used to build in regional leading in a way to secure the business environment. The political
system is divide in legal, legislature and executive parts. As political factors affect the market
retailing products with new coming retail products yet chile is having less affecting political
system, which not involve in market retail practises of product too much.
Economic factors: Chile has its objective to become number one developed economy in whole
America, the government has enforced the pro-market policies from last years back. If in the

market any new retail product is lunched than the company have to contribute in development of
economy as well because if the new coming enterprise will not contribute then definitely lack
behind in the market (Gökdeniz, Kartal and Kömürcü, 2017).
Social factors: Chile socially had improved from last ten-year because earlier the poverty
percentage are high then now. The social inequality also have been reduced from earlier.
Neglecting this as now chile have powerful social factors. Society used to be trendy so if ant new
commodity arrive in the market than the society used to adopt that every fast as compared to
others.
Technological factors: As the chile is a good competitive in the America so, chile use to adopt
the technologies fast and for retail the product should have a specific technology to stand in the
market as the people in chile want the fresh technology.
Legal factors: Chile is having civilian legal system body. The business functions are perform
freely and there is less legal laws restrict the retailer. Chile uses to apply poverty protection legal
laws to give rights to individual and corporation.
Environmental factors: Chile environment factors are both urban and rural like air, water ,
pollution and climate. If any fresh retail is coming in the market of chile than it become
necessary to inspect all the environment factor and benefit as well as drawback to build market
in chile.
SWOT analysis of Fany fawn
SWOT stands for strength, weaknesses, opportunities and threats. Fancy fawn will
evaluate many things by using SWOT analysis like., this will help in brand recognition in
expansion. The problem and cause of growing business internationally, Expenditures and the
people reaction towards the products (Indaryani and et. al., 2020).
Strength
 Fancy fawn used to produce quality of products to offer their customers.
 Fancy fawn is having qualified human resource management team to select from the
peoples.
 They used effective technology to deal with their customers and also having good
techniques for after sell services. Having effective marketing strategies to cover the new market as well as potential.