The Global Marketing

GLOBAL MARKETING
Café Coffee Day

INTRODUCTION
 The intent of this presentation is to present a
paper highlighting the analysis of the Chinese
market for the expansion of Café Coffee Day in
the country. This presentation is comprised of
brief Chinese market analysis and the strategies
that a company can adopt to enter in the market.
For analyzing the Chinese market, the PESTLE
framework is applied.

BRIEF ANALYSIS OF CAFÉ COFFEE
DAY
 Café Coffee day is an Indian chain of café and
also the division of Coffee Day Enterprises
Limited. It is popularly called CCD and
considered to be one of the favorite spots for the
Indians to hangout. The company is in the
contact of thousands of small coffee planters for
the sourcing of coffee (Café Coffee Day, 2019).

JUSTIFICATION
 Operating a business in the abroad market leads
to increases sales of the business. The increased
sales mean more revenue for the business that
can most of the time result in the further
expansion of the business. Along with this
expanding business, it helps in getting access to
enter new markets and cultures.