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(PDF) Global Marketing Management : Assignment

   

Added on  2021-02-20

9 Pages2348 Words134 Views
Political Science
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(PDF) Global Marketing Management : Assignment_1

ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................3Development of global marketing concept..............................................................................................3Further research on development of marketing concept ......................................................................3Example of real business world regarding portfolio................................................................................4TASK 2..........................................................................................................................................................4Choose one of the emerging BRIC markets.............................................................................................4TASK 3..........................................................................................................................................................5Choose a real company and provide the background..............................................................................5TASK 4..........................................................................................................................................................6CONCLUSION...............................................................................................................................................8REFERNECES................................................................................................................................................9
(PDF) Global Marketing Management : Assignment_2

INTRODUCTIONGlobal marketing refers to the process of developing strategies related to marketing byusing which companies want to survive and adjust in the market conditions of other countries(De Mooij, 2018). Cross-border businesses greatly rely on the sales and profit which help themsurvive in tough competition. In this report, global marketing, emerging BRIC markets, detailsabout Franchise and influence of choice of entry mode have been discussed. TASK 1Development of global marketing conceptGlobal marketing is a concept which is focused on carrying various activities related topromoting, advertising and selling the products or services to different markets across the world.The term marketing is used in all the organizations irrespective of their size, nature and scope.With the increase in global trade which allows entities to expand the business outside domesticregions to international markets. It is a combination of two words viz. global which means notlimited to one particular nation and marketing means the activities of selling the products to thecustomers by reaching them. In the past years, the competition in the global market has increasedwhich affect the businesses of large companies operating in multiple countries. Global marketingprovides a common base or strategies which can be adjusted according to changes taking placeoutside the business organization (Gillespie, 2015). Furthermore, this concept has beendeveloped by considering the universal demand of certain goods for example food andautomobiles. It is comparatively easy to market the products in local markets, but when it comesto increase the awareness in international markets, decisions are made. In this, a research isundertaken to understand different areas and markets in order to choose the target audience. Further research on development of marketing concept According to Philip Kotler, global marketing is an approach by which different marketsaround the world can be studied in order to make decisions. There are many components in amarket which should be analyzed in order to understand the needs and requirements of customersfor higher satisfaction. Furthermore, changes in the global market conditions take placefrequently forcing the entities to make adjustments in their policies and plans(Kotler and et. al.,2015).
(PDF) Global Marketing Management : Assignment_3

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