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Global Marketing Strategies PDF

   

Added on  2021-02-20

11 Pages3325 Words51 Views
GlobalMarketing

EXECUTIVE SUMMARYGlobal marketing is mainly designed for expanding business in different parts of world.The chosen company for report is Rowlinson Knitwear which has analysed different marketsbefore expanding their business in other country. It has also analyse different entry mode forexpanding organisation in other places. This is essential to use marketing strategies for creatingawareness among consumers.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................41) Background of company/product............................................................................................42) Potential internationalization motives which influence company/product to move into newinternational markets...................................................................................................................43) Comparing international markets and reason for choosing these markets 25........................54) Method of market entry used by company.............................................................................75) Potential marketing strategies used for success in international market................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONGlobal marketing is referred as procedure for adjusting marketing strategies of companyto adapt situations of other countries (Okoro, 2012). This is defined as process of planning,positioning, creating and promoting goods at international market. Global marketing helps inimproving effectiveness of products and services, achievement of competitive advantage,increasing consumer awareness of brand, reducing cost and increasing saving (Matanda andEwing, 2012). The given assignment is based on Rowlinson Knitwear which was founded in1972 at United Kingdom. It deals in manufacturing apparels and school wear for student. This isrenowned brand in market providing high quality products and services. This report highlightsabout potential motives for moving into new international market, marketing strategies alongwith entry methods used by organisation.MAIN BODY1) Background of company/productThe chosen organisation for given assignment is Rowlinson Knitwear which wasestablished in 20th September 1972 at United Kingdom. This deals in manufacturing of apparelsand textile products (Lipsman and et. al., 2012). There are sub industry of respective organisationwhich focus on apparel, footwear and designing. It mainly focus on producing knitwear andschool wear for school students. There are 53 staff working in business which includes 51% ofmale and 49% of female. It work on basis of building trust by providing high quality productsand services. It manufacture sweatshirt, polo-shirt, personalised school wear and others. Rowlinson Knitwear produces garments which is suitable for corporate branding andpersonalisation for clubs and schools. They believe in adopting ethical and transparent approachto business. They does not directly sale their products to public such as schools or shops ratherthan that they support through specialist independent retailers. They work with ethics ofsupplying durable, functional and affordable clothing with fair pricing. It consists of variousteam such as sales, central, customer care, operations and finance. 2) Potential internationalization motives which influence company/product to move into newinternational marketsIn today's market, all companies focus on establishing their operations and activities inforeign market (Kotler and Armstrong, 2013). There are various reasons for expanding business

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