Analyzing the Impact of Global Media Trends in Emirates Airlines

Running head: WORLD WIDE TOURISM AND MEDIA
WORLD WIDE TOURISM AND MEDIA
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Table of contents
Introduction......................................................................................................................................2
The aim and objectives of the video............................................................................................2
How the learning outcomes will be covered................................................................................2
Brief introduction to the organization..........................................................................................2
Global media trends being covered in the video..........................................................................3
Analyze the global media trends affecting aviation industry in both positive and negative
manner..........................................................................................................................................3
Impact of social media trends in Emirates Airlines.....................................................................5
Comparison with the similar organization...................................................................................9
Recommendations......................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

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Introduction
The aim and objectives of the video
Aim of this video is to shed light on analyzing the impacts of global media trends in
emirates airline. By analyzing both the positive and negative impacts of global media trends, the
study will link it with the Emirates airlines initiatives. Examining different global media theories,
different applications in case of driving the growth trends of Emirates airlines have been
analyzed.
 To identify the global media trends and its impact on the Emirates Airline
 To examine different initiatives adopted by Emirates Airline for sustaining in the
competitive airline industry
 To provide recommendations for dealing with the emerging global media challenges in
aviation industry
How the learning outcomes will be covered
The purpose of this study is to shed light on the impact of social media trends in the
aviation industry by highlighting Emirates Airline. Different leadership skills and those
implementations in the aviation industry will be highlighted for achieving the learning outcome.
Analyzing different theoretical aspects of the global media trends, recommendations will be
provided.
Brief introduction to the organization
Emirates is a Dubai based airline, which has become the largest airline in the globe. It has
been identified that depending on the current situation, it has become the largest airline in Middle
East (Emirates.com 2018). Every week it operates 3600 flights from the Dubai international

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airport. In case of carrying the international passengers, it has become the fourth largest airline. It
is true that Emirates airline is a subsidiary of ‘The emirates Group’. Analyzing thee financial
performance of the airline company, it has been identified that it has generated the revenue of
$24.2 billion in between the year 2014 to 2015 (Emirates.com 2018). In between the year 2014
to 2015, the numbers of passengers reached 44.5 million to 49.2 million. Analyzing the rate of
profitability, it has been identified that in the year 2015 rate of profitably increased 34%. Due to
increasing demands in the airline industry in Middle East, Emirates Airlines gained the financial
success (Emirates.com 2018).
Global media trends being covered in the video
Analyzing the current trend in tourism industry, it has been identified that global media
has become major contributor in this industrial growth (Ellis et al., 2018). Analyzing the global
media trends in aviation industry, the video will shed light on two popular media trends such as
storytelling and influencers.
Storytelling
Storytelling has become one of the popular media trends in 2018. In order to develop the
emotional bonds with the customers, human stories are being introduced by the airline
organizations (Koch and Tritscher 2017).
Influencers
Social and web media influencers have become increasingly relevant to the aviating
marketing process (Wattanacharoensil and Schuckert 2015). Through the celebrity endorsement,
the airline organizations expect to grab the attention of the customers. By involving the popular
personalities in marketing, competitive advantages can be gained by the organizations.