Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 1. Analysis of leadership and group dynamics for team........................................................1 2. Analysis of first phase strategies........................................................................................2 3. Analysis of post merger strategies......................................................................................2 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................5
INTRODUCTION Global strategic managementis defined in business termsand covers three areas like multinational, global and international strategies(Lasserre, 2017).Purpose of the report is regarding to company and products. Hyundai company design low cost cars according to family purpose and set prices. From the present report covers leadership and group dynamics, analysis strategy of merger and corporate level strategies. MAIN BODY 1. Analysis of leadership and group dynamics for team Leadership style is a method that are applied by leader into the company for providing direction and implement plans for motivate to people. For our group select leadership style is democratic leadership style because in this style the leader takes decision according to each team member that is input. It is the most effective leadership style because in this style include lower level employees for giving authority according to their responsibility. When these authority giving to group member so they are taking wisely decision that are based on future positions. This style commonly effected to decision making process. In my group decision are making in democratic manner because there is power and authority distribute to among members of group. In my group to shared there responsibility and accountability of every group member participate in decision making and prove their position according to their rank. They are responsible to for their actions according to their responsibility.There is shared responsibility andaccountabilityingroupaccordingtotheirskillsandinterestandaswellastheir consideration(Goetsch and Davis, 2014).In my group adopt distributive leadership approach because it is helping to work in effective way. We are dividing responsibility according to their department and they can handle it in effective manner. But they are responsible for about range £9000 of car.Whole group of my team taking decision together according to customer basis because these are helping to decision making process as well as prepare to strategy.In my group have occur ethical dilemmas during to decision making process. I will solve it through voting systems and also modify decision making process because I am giving chance to every person for participation. So it will create some times and try to reduce by me. 1
2. Analysis of first phase strategies According to middle family cars decided range is£9000 and it is 5 seater and good capacity provided in low range that are afforded by families. There is decided cost for human resources is£5000 , cost for employees is£3000 , cost for auto mechanic is£4000 and cost for advertising is£2000. In there phase applying low strategies to attract family type customers because there is design to car family type peoples.There are different types of family and every one not affording in this range of car so low range decide according to car. From the competitors actions there is learn their pricing strategy, innovation techniques and selling strategy to attract customerand Marketing decisions are adjusted according market situation because of in economic industry according to timesituations are change frequently and their actions also change. So marketing decisions taking on the basis of situations(Rugman and Verbeke, 2017). And other decisions are adjusted on the behalf of competitor and competitive environment. In later decide strategy is also low because it is affordable to middle class families and reason is many families wants to purchase car but they don't so for this applying low strategy. 3. Analysis of post merger strategies Competitive level strategies It is a long term plan that organised for company for achieving competitive advantages over its competitors after searching strengths and weaknesses. There is different types of competitive level strategies are as follows - Differentiation – This strategy aims at processing a competitive advantages by way of making available unique products and services(Collings, 2014). Cost leadership – The strategy intent of cost leadership for achieving low cost producer in compare to their competitors. Focus – In this strategy focus on cost focus and differentiation focus for particular product and effective business line. In focus strategy, cost focus aim is target to segment and take advatages from competitors. Corporate level strategies This strategy adopt by business owners to targeted corporate level for acquiring position in market as success. Growth strategy – In this strategy acquire growth for success in market in key matrices level designed according to sales revenues. 2
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Concentration strategy – In this strategy company producing product line with the help of real growth potentials(Cerdin and Brewster, 2014). Diversification strategy – When company achieving all success and reach to top growth that time organisation think for expand business on broad level such as diverse market environments. Stability strategy – This strategy mostly adopted by successful organization that operating reasonable environment according to predication(Stead and Stead, 2014). Hyundai, in acquiring Kia, enhanced its forceful power in both family unit and overall markets, achieving economies of scale and expansion and strengthening its overall market start. This case takes a gander at one of the greatest mergers and acquisitions (M&As) in the Korean vehicle. In progressing years, progressively vital competition and reduced advantages, in view of nearby and overall oversupplies and what's more higher enhancement costs, have driven the vehicle business to take part in family and widespread mergers and key facilitated exertion(Cavusgil and Knight, 2015). grandstand starting late: the obtainment of Kia Motors (Kia) by Hyundai Motors (Hyundai). This is the case that defines the impact of mergers in decision making and strategic planning in Hyundai.The case depicts the establishment conditions of the getting, the mix shapes after the attainment, and the necessities for Kia Motors to institutionalize the load up inside a brief time period. Everything considered, Hyundai/Kia went up against a couple of crushing challenges, among them the coordinated effort of Renault and Samsung Motors, the dim family unit treatment of Daewoo Motors, and M&As happening among best motor associations around the globe. Further, it traces both the current state of the family Korean vehicle industry and continuousexamplesintheoverallvehiclepromote.Thisrelevantexaminationrequests understudies to separate the strategy from post-getting remaking and the consequent helpful vitality impacts, inviting them to altogether consider the frameworks by which Hyundai/Kia may thrive in the overall vehicle publicize(Al Ariss, Cascio and Paauwe, 2014). CONCLUSION There is applying autocratic leadership style adopted by group because in decision making it is influence in effective way. There are using most important ideas are applying effective competitive and corporate strategy that are helping to merger. There is using different style of decision because most of the companies giving authorities to individual person but in 3
that case using all people authority and set goals according to future. If any responsibility come so each member are responsible for their own car. 4
REFERENCES Books and Journals Lasserre, P., 2017.Global strategic management. Macmillan International Higher Education. Goetsch, D. L. and Davis, S. B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Rugman, A. and Verbeke, A., 2017.Global corporate strategy and trade policy. Routledge. Collings, D. G., 2014. Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities.Journal of World Business.49(2). pp.253-261. Stead, J. G. and Stead, W. E., 2014.Sustainable strategic management. Routledge. Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization.Journal of International Business Studies. 46(1). pp.3-16. Cerdin, J. L. and Brewster, C., 2014. Talent management and expatriation: Bridging two streams of research and practice.Journal of World Business. 49(2). pp.245-252. Al Ariss, A., Cascio, W. F. and Paauwe, J., 2014. Talent management: Current theories and future research directions.Journal of World Business. 49(2). pp.173-179. Roh, J., Hong, P. and Min, H., 2014. Implementation of a responsive supply chain strategy in global complexity: The case of manufacturing firms.International Journal of Production Economics. 147. pp.198-210. Online Democractic leadership style. 2018. [Online]. Avilable through: <https://www.leadership- toolbox.com/democratic-leadership-style.html> 5