Global Strategy and Sustainability

Global strategy and
sustainability

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
External analysis..........................................................................................................................3
Internal analysis...........................................................................................................................4
Corporate social responsibility and sustainability.......................................................................6
Analysis of Amazon.com.............................................................................................................7
Recommendation for Amazon’s strategic development..............................................................9
Recommendation for corporate social responsibility and sustainability...................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
Books and Journals....................................................................................................................12

INTRODUCTION
Global strategies comprises of global, multinational and international strategies. The
strategies of these areas are designed in such a way that the organisation can attain its desired
goals and objectives for expanding internationally. In the global strategy, the organisation
considers the global world as a single market having one source of supply and few local
variations. It helps in achieving competitive advantage on a global basis. Amazon is one of the
leading brands as an online retailer (Lu, and et.al., 2019). Amazon.com is an e-commerce
company based in Seattle, Washington. It works in the industry of cloud computing and retailing,
focusing on digital streaming and artificial intelligence. The company has achieved global
footprint with their aggressive pricing strategies. Amazon can make use of many opportunities in
the new upcoming markets and works on the global supply chain delivering a substantial value
for the company and their stakeholders. There are some recommendations given for Amazon to
remodel their business strategies and attain more profits while improving.
MAIN BODY
External analysis
External analysis is defined to be those strategy that is required in order to understand the
circumstances that are prevailing outside the organisational environment and those that will
impact the entire operations of the organisation (Henriques and Brilha, 2017). There are a certain
theories in order to describe the external analysis of the organisation. They are as follows:
PESTEL
The PESTEL analysis is one of the theory that will contribute towards identifying the external
factors that are impacting the organisational policies.
Political: Amazon is operating in different countries with multinational technology. The political
factors will therefore be the prices that are exerted by government on to the organisation. Change
in government will impact the change of regulations whenever the organisation is operating and
getting habituated for the change will be troublesome.
Economic: the organisation is operating in UK and USA where there are five labour costs and
the organisation will have to particularly mention the changes of taxation policies.

Social: consumer behaviour plays a major role and this will change the entire policies of the
organisation. Many people will feel that the organisation is making people lazy by providing all
means.
Technological factors: the impact of technological factors in this regard can be the one that will
fall under the personal information which is stored and that will have to be safeguarded
(Rodrigues and Franco, 2019). There are many traders and they can misuse the data at any
instance if organisation doesn't safeguard information.
Environmental factors: your organisation aims to reach the mark of making 50% of its
shipments under neutral carbon emissions.
Legal factors: the legal implications like that were imposed on the organisation to stop the sale
with regard to non-essential products which is not safe.
Porter’s five forces
Threat of new entrants: the threat of new entrants is particularly law for the organisation
Amazon because it has already a reputed sale and an economy with a greater customer loyalty.
Bargaining power of buyers: the bargaining power of buyers with regard to organisation
Amazon is said to be relatively high. customers usually began in a huge amount because of the
competition that is existing in the industry.
Threat of substitutes: the threat of substitute with regard to Amazon is high because it has
switching cost in the industry. The low switching cost is said to be one of the biggest impact that
is being faced by the organisation where it can lose its retailers.
Bargaining power of suppliers: because of the reputation that Amazon has created there is no
chance for suppliers to go with high bargaining power. Therefore the bargaining power of
suppliers ranges from low to moderate with regard to Amazon.
Competitive rivalry: there is a great amount of competition with regard to other retailers that
are existing in the field that Amazon is operating. Therefore in this regard the competitive rivalry
will be moderate to high with regard to Amazon.
Internal analysis
The internal analysis of the organisation is to aim for the operations that are in due of the
organisation (Wells and et.al, 2020). Whatever is prevailing in the organisation right from
strengths weaknesses opportunities and threats and different availabilities will fall under the