Global Strategy and Sustainability

Global strategy and
sustainability

Table of Content
Introduction
Critical analysis and evaluation of External environment
Critical analysis and evaluation of Internal environment
Critical analysis and evaluation of CSR and Sustainability
Evaluation of implication and impact of both on Amazon.Com
Recommendations for global development
Recommendations for sustainability
Conclusion
References

Introduction
Amazon.com is American multinational technology which is situated in Seattle. The
company started their business by selling books to mass customers and there is also
development of organisation which is considered as one of most world largest recognised
brands.

It has been analysis and evaluation of external environment by use of PESTEL analysis
as there are various positive aspects such as due to political stability which will leads as
opportunity for company as expanding its operations to and in countries in North
America, Europe and so on. Due to taxation which is considered as serious implication
for company as they have to introduce the taxes which leads as negative impact on
company.
Critical analysis and evaluation of External
environment