Growth and Characteristics of Global Tourism Destinations

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Scale and nature of global tourism...............................................................................................1
LO 2.................................................................................................................................................6
Assessing growth and characteristics of key emerging markets and destination regions............6
LO 3...............................................................................................................................................10
Roles of key organisations in the development of global tourism.............................................10
LO 4...............................................................................................................................................11
Threats, issues and challenges to future development of global tourism..................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Global tourism is characterised to tourism which crosses borders of the nation.
Globalisation has resulted in making tourism a favourite international relaxation activity and
bought growth in tourism sector (Alsos, Eide and Madsen, 2014). Global tourism destinations are
termed to places of visits that are beyond the national boundaries and are travellers prefers the
places the most. At these destinations, usually one night is spend by visitors. To develop
knowledge about global tourism destinations, the Tourism Company is selected which is among
the leading tourism consultancy established in the year 1990 at United Kingdom (The Tourism
Company. 2019). The report presents statistical data about overview of nature as well trends
pertaining with tourism at international scale. It further includes characteristics as well as growth
of emerging markets addition to destination regions. The report further explores roles played by
key organisations in global tourism development. At last, it appraises threats, issues as well as
challenges associated with future improvement of global tourism.
LO 1
Scale and nature of global tourism
Interpretation of statistics for presenting overview of nature addition to trends of tourism
at international scale.
Global tourism is characterised to one of travelling activity where travellers prefers to
spent their some time at distinct attractive locations. People prefers travelling internationally for
recreational, business addition to leisure purposes. In earlier days, individuals were not favouring
to spend more money on travelling but as time changed together with influence of digitalisation
as well as globalisation, it encouraged wide tourism for delivering services at global scale.
Tourism industry comprises of vast facilities including recreational zones, hotels,
accommodations, food as well as beverages, restaurants and airlines.
Features of global tourism:
The global tourism has key features of perishability, inconsistency, people oriented,
intangibility, inflexibility, investment and inseparability (Nature of tourism. 2012). Some are as
defined below with relevant statistical data:
Investment and mobility: In tourism industry, big capitals are generally locked in the
organisational assets. The global tourism company has TV sets, saunas, furniture, laundry
1

services, pools and restaurants. The investments are associated to single locality that shows huge
dependency of companies in attractiveness of surroundings and country. Following graph shows
the growth rate of investments within tourism industry:
Illustration 1: Growth rate of tourism investments. 2019
( Source: Growth rate of tourism investments. 2019)
As per the graph it can be interpreted that the capital investments within tourism industry
have increased. In the year 2012, there was increase of 16.4%, in 2013, the analysed growth rate
was (0.9%), in 2014, increase of 13.7%, in 2015, increase of 2.9%, 2016, increase of 7.3% and in
2018, the industry experienced 4.3%. further it is also assumed that in the year 2028 the industry
will achieve growth rate of 201%.
Arrivals of tourist: Tourism is purely dependent upon people. There is an interaction
involved among staff members as well as customers that determined the perceived service
addition to product quality. The graph reveals tourists arrivals at different countries:
2