Global Tourism: Nature, Trends, and Growth

This report provides an overview of the nature and trends of global tourism, including the influence of online travel and solo travel. It also explores the characteristics of key tourist generating and receiving areas, the impact of tourism on emerging economies, and the reasons for the growth of global tourism. Additionally, it discusses the responsibilities of international organizations in promoting global tourism and evaluates their role in its growth.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Stats to present overview of nature and trends of tourism................................................3
P2 Characteristics of key tourist generating and receiving areas of the world......................4
M1 Way in which scale and nature of tourism has influenced emerging economies............5
D1 Impact of key & emerging markets and significant factors affecting global tourism......6
P3 Determining reasons for growth of global tourism generating & receiving areas............6
P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations.............................................................................................................................7
M2 Significance of different factors affecting tourism statistical trends...............................8
P5 Responsibilities of key international organisations in global tourism growth..................8
M3 Evaluation of key organisations in growth of global tourism..........................................9
P6 Review of threats, issues and challenges to future development of global tourism..........9
M4 Analysis of implications of significant threats, issues and challenges to global tourism10
D2 Recommendation for managing future development opposed to threats, issues and
challenges.............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global tourism refers to the travelling of people from one place to another across national
and international boundaries. Globalisation is developing higher opportunities for this industry as
it is allowing people to travel international destinations with provides better experience to them.
Continuous based development of this industry directly contributes in bringing boost in national
economy (Torres-Delgado and Saarinen, 2014). The current report provides description about
nature and scale of global tourism. Later, it also provides explanation of growth and features
associated with emerging marketplace and destination region. Later on, it also explores different
roles of key companies over development of global tourism. At last, description will be provided
in major, threats, issues and challenges towards future development of global tourism that could
affect the industry.
P1 Stats to present overview of nature and trends of tourism
Evolvement in travel and tourism industry is taking place every day which have
transformed overall look of industry in completely different manner. These changes are made on
the basis of changing behaviour of travellers, their expectation from the industry and interest
developed by them due to globalisation. It is analysed that solo traveller and global online
travellers are identified as the two main trends that influences overall industry in supportive
form. These trends are explained below with the support of statistical information:
Global online travel: Travellers of today’s world prefer to book their trips through
online medium as it allows them finalising their dream destination in quicker manner. This trend
has also increased benefits of tourism industry as their sales are figures are rising day by day
with online mediums (Torres-Delgado and Saarinen, 2014). Statistical information on this trend
is described below with the supportive evidence of graph:-

Illustration 1: Global online travel sales statistics, 2019
(Source: Global online travel sales statistics, 2019)
As per above stated picture it is depicted that after entrance of online travel booking
option, the tourism industry is constantly growing day by day. It has been analysed that the sales
performance of this industry was estimated around $470.97 billion in the year 2014 which was
later expected to convert into $817.94 billion till 2020. The difference among these 6 years is
almost double which completely shows that tourism industry is growing regularly in rapid
manner.
Solo traveller: People who prefer to travel alone to their favourite destination are
identified as solo travellers. It is seen as effective evolved trend of tourism industry which is
influencing its growth in positive manner. As per the obtained data, it has been identified that
approximately 17% of adults gives preferences to book their dream destination at their own level
for solo trip in the last five years (Rogerson, 2015). As per this, tour operators of this industry are
also developing quality of their services in order to help them out in enjoying their trip with best
experience without any kind of conflict.
P2 Characteristics of key tourist generating and receiving areas of the world
Numbers of tourist destination are increasing day by day as people are identifying better
places with their every exploration. The main nations which come under top 10 tourism
destinations are UK, Vietnam, Mexico, Spain, Turkey, France, US, China, Germany, Italy etc.

Italy - 58.3 million, US - 75.9 million, Spain - 81.8 million, Turkey - 39.6 million, Mexico - 39.3
million etc. are the number of identified travellers in these nations. From this data, it can be said
that the higher number of travellers simply shows the increase in revenue of this industry. Some
of the main characteristics which contribute in influencing travellers towards the destinations are
described as below in effective manner:
Infrastructure: The mandatory services and facilities hold by nation that also supports
tourism industries in executing their operational activities effectively is termed as infrastructure.
Good infrastructure of nation also attracts travellers towards it as they feel comfortable while
their travel (Saarinen, Rogerson and Hall, 2017). It is identified that Italy’s infrastructure is good
as well as attractive which enhances number of tourists in nation. Effective infrastructure of Italy
includes national roads, seaports, railways, airports etc. that makes travel of every traveller
comfortable. This also improves customer’s experiences.
Natural beauty: Natural beauty of destination is one of the effective characteristics
which attract customers towards it. Some of the most popular naturally beautiful places of
popular nations are Italy (Positano, Venice etc.), Mexico (Agua Azul Waterfalls, Sumidero
Canyon etc.), Spain (Somiedo Natural Park, Gaztelugatxe etc.). These places attract customers
with their overall aura and also provide them life time memorable experience.
Popularity: Maximum places across world are famous for their uniqueness which
becomes main reason for grabbing attention of customers. Popular destinations of Amsterdam
are the canals, historic building, Anne Frank house etc. On the other hand, it is seen that Paris is
popular for Eiffel Tower whose popularity across the world directly attracts customers a lot with
its never ending mouth publicity.
M1 Way in which scale and nature of tourism has influenced emerging economies
There are various nations which significantly contribute towards the growth as well as
upliftment of tourism as a whole. In this regard, the inflated scale as well as enhanced nature of
tourism illustrates the extent of development (Saarinen and Rogerson, 2014). Taking for instance
the example of India, it can be said that it has largely contributed towards developing the scope
of travel and tourism. This has taken place within this nation as a result of generation of various
types of tourist places such as adventurous, pilgrimage, sports, natural places etc. China is yet
another country which holds various cultural programmes like Huangshan Mountain

International Tourist Festival with a view to promote its values at an international level and
thereby gain the attention of a large base of tourists.
D1 Impact of key & emerging markets and significant factors affecting global tourism
London Eye is identified as a key tourist place within the confines of United Kingdom that
has become favourite destination for travellers to visit and cherish within the periphery of this
nation. This place has largely affect tourism market in affirmative as well as adverse ways. In
this regard, increment in quantum of tourists is regarded as a positive impact while decrement in
visits to other key destinations of UK is identified as the negative impact.
P3 Determining reasons for growth of global tourism generating & receiving areas
In today’s era whereby travel and tourism has become a significant part of large number of
individuals, there are a large number of international travel generating as well as receiving areas.
These have together given their significant contribution towards growth of cross border tourists
as well as upliftment of national economies across the globe. Some of these places are
recognised as being Egypt, Spain, Italy, France, United States, Mexico, UK and many more. All
of these nations have inflated level of tourism and thus they are attaining massive growth lately.
Some of the primary reasons identified behind their growth and development are explained in a
detailed manner underneath:-
Natural aura of places and associated cultural insights: Natural beauty or aura of a
place is regarded as a key element that has the potential to influence the mindsets of tourists in a
positive manner. The global tourism generating and receiving areas of the world tend to provide
a pleasurable as well as calm environment to travellers owing to which they are easily attracted
towards such destinations (Saarinen and Lenao, 2014). In this regard, the natural beauty of Italy
includes places such as Positano, Venice etc. Further, the attractions of France are recognised as
Marseille, French Riveria and many more. These destinations tend to gain the attention of people
owing to the calm and soothing experiences provided by them and thus lead to growth of global
tourism generating and receiving areas.
Infinite destinations to cherish: Yet another apparent reason behind the unliftment of
tourism receiving and generating places is regarded as the large number of choices that are
available to tourists across the globe from which they can choose which kind of place they intend
to visit. In this regard, Ski resorts, beaches, Alpine mountains are some of the attractions of
France. Spain is well renowned across the globe for its night life. Grand Canyon is identified as

the main attraction of USA. These tend to gain the attention of tourists and influence them to
visit the destinations on a regular basis.
Insight into heritage: Travellers across the globe possess a keen interest in gaining
comprehensibility of the culture as well as heritage of destinations. Places like Spain, Italy and
China are entitled to growth and inflated revenues owing to the opportunity provided by them to
travellers to gain knowledge of their heritage (Lew, Hall and Williams, 2014). Harbin
International Ice and Snow Festival of United Kingdom and Shanghai Tourism Festival of China
are some of the events which aid the tourists in gaining knowledge about the culture of these
nations.
P4 Comparison and contrasting of differences between a range of emerging global tourism
destinations
The destinations which are selected for the comparison on Edinburgh Castle and Coca
Cola London Eye:-
Basis of
Comparison
EdinBurgh Castle Coca Cola London Eye
Stages of Life
Cycle
This destination of London dominates
the skyline of Edinburgh, that was
built during 12th century and
considered as the most popular paid
tourist attraction (Liu, 2014). As
currently, near about 1.4 million
visitors come to visit every year at
this place. Therefore, it is referred as
the decline stage of destination life
cycle,
It is located on South Bank of River
Thames and considered as tallest
cantilevered observation wheel of UK,
with over 3.75 million tourists annually.
As it is built in 21st century, therefore, it
is on development stage of destination
life cycle.
Growth
factors
Edinburgh Castle is one of the most
attracted destination and an
international symbol of Scotland,
There are a number of facilities
available for visitors within castle
London Eye is also considered as one of
the most paid tourism destination of UK.
Digital control of the light i.e. LRD
lighting system, tallest Ferris Wheel of
the world and it can carry more than 800

like presence of numerous shops and
it also established on volcanic rock
that overlook this place in all its
magnificence, so these factors are
enough to influence a number visitors
to visit this destination.
guests in one rotation, are some growth
factors that help in attracting more
tourists to visit it.
M2 Significance of different factors affecting tourism statistical trends
There are various factors which are affecting and driving tourism statistical trends. In
Edinburgh Castle, it includes attractiveness of infrastructure, sat up on volcanic rocks and more,
that helps in attracting more tourism (Jovicic, 2014). While development in transportation and
marketing procedures like digital technology, etc. aid this castle of Scotland to still attract
visitors when it is at the decline stage of destination life-cycle. Similarly, Coca Cola London eye
uses biodegradable oil and grease that creates no harm to wildlife.
P5 Responsibilities of key international organisations in global tourism growth
International travel and tourism organisation play most important role in order to enhance
Global tourism. Organisations like European travel Commission, United Nation World Tourism
Organisation, International Air Transport Association are some of the organisations those who
contributes in increasing Global tourism index (Higham, 2018). These organisations have
membership of large number of countries with the help of which they collaborate in the
development of overall world GDP that simultaneously lead towards increasing employment
ratio worldwide. Mentioned below are the roles and responsibilities of international organisation
to enhance tourism is being depicted below:
UNWTO: It plays a crucial role in reducing barrier that affect International tourism. In
addition with this, these organisations significantly look towards to reduce political as well as
territorial barriers in order to encourage tourist to take global tour in order to fulfil their desire.
Responsibilities that have been undertaken by the organisation are beneficial to increase
International tourism index rate (Kiráľová and Pavlíčeka, 2015). They also contribute in
providing supporting infrastructure facility, and facilitating travel for Sustainable Tourism
growth, regulating market and development of new policies.

European travel Commission: It has been determined that ETC promotes Europe as an
appealing destination for tourists to visit on a daily basis (WHAT WE DO, 2019). This is one of
the leading and largest international organisations that effectively help in overall development of
tourism within the confines of Europe. The main purpose which is held by this organisation is to
set standards like safety and security for tourists.
M3 Evaluation of key organisations in growth of global tourism
This has been identified that international organisation and TUI, UNWTO play a crucial
role to significantly enhance tourism as the operate in different countries and provide a attractive
facilities to tourist across the nation. In addition with this, they significantly contribute in
Employment generation rate that automatically increases GDP and per capita income. These
organisations effectively undertake actions in environment and quality standards, Eco tourism
programs, initiative for sustainable destination and low carbon forms of as to effectively
contribute effort towards Sustainable Tourism Development till 2030.
P6 Review of threats, issues and challenges to future development of global tourism
Globalisation include factors that create challenges for Tourism Development, due to
increase in the rate of terrorism, change in climate condition and maintenance of sustainability
Global tourism is affected in many different ways. All these elements create thread for
international organisation as to further develop tourism index rate:
Safety and security: Different mode of transportation like modern aircraft, Cruise ship
and trains enable tourist to easily travel to destinations in cheap manner. In addition with this
international banking system allows visitors to have easy access to money that allow them to
travel freely. Apart from that there are number of threats in front of International Organisation
regarding to safety and security of tourist (Cornelissen, 2017). As due to increase in terrorism
activities, cases of hijack of plane have been significantly increased. This creates challenge for
international organisation and government in order to successfully thrive Global tourism. Thus, it
is essential for these organisation and government to offer better security infrastructure to
Travellers in order to make them feel safe.
Climate condition: Due to changing in climate and increase in global warming index
there are different factors prevailing in climate such as increase in carbon existence that create
threats on natural resources. Thus, it is essential for travelling organisation to undertake
development of Sustainable Tourism by undertaking remedial actions (Ezeuduji, 2015). In this

they can significantly contribute in CSR activities and further frame strategies to lower down the
level of negative impact of tourism on climate condition. In addition with this government is also
require to frame policies to lower carbon activity is in order to support sustainability.
M4 Analysis of implications of significant threats, issues and challenges to global tourism
Some of the major constraints of development of global tourism are terrorism and safety
concern. As a result of these, negative impacts are seen over the revenues and growth associated
with tourism across the globe. Further, it is seen that terror is created in the minds of individuals
owing to which they become apprehensive of visiting destinations which are prone to such risks.
This leads to a massive decrease in global tourism.
D2 Recommendation for managing future development opposed to threats, issues and challenges
Some of the suggestions for dealing with constraints of development of global tourism are
presented below:-
 Combating tourism: The strategies through this threat as well as its outcomes can be
handled are development of contingency plans, risk management protocols and disaster
recovery programmes by international organisations (Gössling and Peeters, 2015).
 Dealing with safety issues: To ensure safety and security in tourism, it is important on
the part of Ministry of Tourism as well as international organisations to make safety of
tourists as their priority. To facilitate this, social media and digital campaigns can be run
which provide aid in creating awareness among people about this matter.
CONCLUSION
It can be summarised that global tourism and economic development of nation is
interrelated. Also, it has been analysed that the growth of global tourism creating and receiving
places owes to reasons such as infinite destinations to visit, natural beauty of place etc. In
addition to this, it has also been identified that online sale of services as well as mobile apps are
the major source of increment in revenues related to travel and tourism. Destination Life Cycle is
taken into account by nations with a view to conserve the beauty of their famous attractions.

REFERENCES
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Online
WHAT WE DO. 2019. [Online]. Available Through:<https://etc-corporate.org/what-we-do/>.