Global Travel and Tourism: Pattern and Trends

Global Travel and Tourism
Pattern and Trends
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Key historical developments and ways in which they shaped global travel & tourism industry
.....................................................................................................................................................3
Different elements of travel & tourism industry and their interrelation.....................................3
Inter relationship between elements and affects on each other...................................................4
TASK 2............................................................................................................................................4
Tourism influencing factors........................................................................................................4
Factors underpinning tourists behaviour.....................................................................................5
Motivation models influencing tourists......................................................................................5
TASK 3............................................................................................................................................6
Recent emerging patterns and trends..........................................................................................6
Significance of patterns to development of industry globally....................................................6
TASK 4............................................................................................................................................7
Factors affecting popularity of global destinations.....................................................................7
Factors for different destinations and their level of importance.................................................7
Link between key drivers of tourists behaviour..........................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
In today's sophisticated market travel and tourism is a rapidly growing industry.
Individuals in today's era are equally interested in work and adventure which is giving more
scope of growth for tourism industry (Jiménez-Guerrero, and et. al, 2019). It is often included
into luxurious services which are provided by various organisations throughout the world. There
are a number of different services included in this sector that are travel, accommodation,
amusement parks, food safety management and so on. In the following report a brief discussion
on key historical developments on travel and tourism is conducted which have helped in shaping
global travel and tourism sector. The report also consists of global marketing strategy for Alton
towers which is a theme park and resort in Staffordshire, England. The report also focuses on
different factors and elements that are important for a tourism destination along with these the
inter relationship between different elements are discussed. In order to successfully set up a
tourism destination it is necessary to focus upon ways in which tourists behaviour can be
moulded towards destination.
TASK 1
Key historical developments and ways in which they shaped global travel & tourism industry
“According to united Nations World Tourism Organisation, 2008, Tourism refers to a
social, cultural and economic phenomenon which is entailing a movement of people to the
countries or places that are outside and external to their regular environment for various
professional or personal purposes. These people are called tourists or visitors. Tourism refers to
the activities they are undertaking during these trips which then imply to some tourism
expenditure.”
Travel for the purpose of leisure have evolved dramatically. In ancient times the ability to
travel was only a leisure available for the royals and upper class pople. From the ancient times
through 17th century young men have encouraged travelling through Europe known as “grand
tour”. Through various Middle Ages there were a number of societies who have developed
practising tourism to various pilgrimages. The word hospitality was used after the word tourism
that was developed in 14th century. However the word tourist then appeared in the year 1772.
these words basically represent circling away from home and then returning after some period of
time.
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Cox & Kings was the first travel agency founded in 1758 when Richard Cox started
working as the official travel agent for British Royal Armed Forces. After 100 years of this
Thomas Cook opened his industry for commercial packaged tours. Emergence of rail travel, auto
travel in 1886 and commercial flights in 1952 have led to great development in travel and
tourism sector (Tan and et. al., 2017). There were also creation of a number of different club
holiday destinations which are now included in resorts. The decade after this have been a very
significant period for development of of tourism as a number of different tourism industry were
introduced along with various new destinations for holidaying.
However, the growth of industry was interrupted a number of times such as World War I,
World War II and so on. Technological shift was then seen in industry from 2000's. Online
booking services have now totally changed the shape of tourism industry making it more
convenient and satisfying for travellers. Exploration of impact of online market place and various
global trends in tourism are far reaching now.
Different elements of travel & tourism industry and their interrelation
There are a number of different elements involved in travel and tourism industry. These
elements includes transportation, accommodation, food & beverages, entertainment and other
connected industries. A number of factors are included in travel and tourism and also all these
factors are interrelated. Below mentioned are discrete roles of these elements and their
interrelationship with other elements:
Hospitality sector: Hospitality sector is one of the major element in tourism. It includes
accommodations of the tourists. These are related to food services and entertainment as there are
a number of hotels, lodges etc. which are providing food services in their personalised
restaurants. They also have a number of activities for leisure and entertainment such as spa,
swimming pools and so on. Transportation is also facilitated by a number of accommodation
providing organisations. Huge hotels and resorts provide their guests with facilities of travel to
destinations and pickup & drop to airports and so on.
Transportation sector: Transportation sector can be related to food and beverage sector
as railways and air planes now provide their travellers with an option to dine in while travelling
(Fereidouni and Kawa, 2019). They also provide a number of things to keep their guests
entertained during their travel such as music, movie, games and so on. In this way the
transportation sector cannot perform alone and they require huge support from other
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