Global vs Local Marketing – Assignment

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Task1 & Task2 ................................................................................................................................4
Task3..............................................................................................................................................10
P5 Present an overview of key argument in global vs local market .........................................10
P6 Investigation of product, pricing, promotion and distribution approach..............................10
Task4..............................................................................................................................................11
P7 Explanation and analyse of international marketing approach which can adopt .................11
P8 Comparison between home and international orientation and ways to assess competitions
....................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13
Books and Journal......................................................................................................................13
REFERENCE.................................................................................................................................16

INTRODUCTION
International market is the market place where performance of business activities are
designed to promote, planning, price and are decides in order to expend a business at
international level. In other words, it states global marketing on worldwide scale that give
commercial advantage by expanding business in outside country (Bettiol, Di Maria and Finotto,
2012). In this report selected organisation is BMW who manufactures premium cars and
motorcycles in Europe and it operates business in auto-mobiles, motorcycles and financial
services. Now it planning to sale its product at global level such as focusing on Korean market.
This report will help to understand international market and its scope, rationale for BMW, entry
in international market, marketing strategy and difference between global and local market that
will helps to set BMW business at international level.
Task1 & Task2