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International Marketing Analysis

Added on - 12 Nov 2020

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International Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 3............................................................................................................................................9P5. An overview of the key arguments in the global vs local debate.....................................9P6. Investigation of product, pricing, promotional and distribution approach differs in avariety of international contexts...........................................................................................11TASK 4..........................................................................................................................................12P7. Analysis of different international marketing approaches.............................................12P8. Comparison between home and international orientation..............................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................14
INTRODUCTIONInternational marketing is described as the performance of business activities that aredesigned by the management department of the company to plan, price, promote and direct theflow of an organisation's products and services to customers in more than one country for aprofit. Global marketing is important for overseas opportunities to increase the market share andcustomer base(Akgün, Keskin and Ayar, 2014). This assignment is related to BMW which wasfounded in 1916 by Camillo Castogolioni, Franz Josef Popp and Karl Rapp. This firmheadquartered in Munich, Bavaria. It deal in auto-mobile sector and manufacture variousproducts such as cars, motorcycles and engines. This report will discussed about understandingof marketing contribution to business strategies in a global context and evaluate the entry to aselection of global market along with key success factor. Further will discussed about theelements of marketing plan can be adapted or standardised across international market.Understanding of organisation and evaluation of international marketing efforts such asmultinational, global, transnational and meta national will be described.TASK 11
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