Scope and Key Concepts of International Marketing

International Marketing
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Table of Contents
INTRODUCTION ..........................................................................................................................3
Task1................................................................................................................................................3
P1analyse the scope and key concepts of international marketing.............................................3
P2Explain the rationale for an organization to want to market internationally and describe the
various routes to market they can adopt......................................................................................4
P3 Measure the key criteria and selection process to use when considering which international
market to enter.............................................................................................................................7
P4 Justify, using examples, the different market entry strategies, including the advantages and
disadvantages of each..................................................................................................................8
P5 Present an summary of the key arguments in the global vs local debate.............................10
P6 Investigate how the product, pricing, promotion and distribution approach differs in a
variety of...................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Books and journals ...................................................................................................................13
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INTRODUCTION
International marketing is known a business of goods and services in different countries.
This is a way to expand business in one or more than one country.(Vellas 2016.)
It is a multinational process, where a business entity can grow more by making a best strategy
related to promotion, price and distribution of goods, service and ideas. The main object of
international marketing is, to achieve success in foreign market. This report is based on Amazon
(India).
It is a multinational company, firstly established in July 1994, in US. Then amazon
expand its business world wide. Amazon launch its first website in 2013 in India with custom
domain. In this way amazon started many programmes and service to expand business in India. It
includes, Amazon Chai Cart, Amazon Tatkal, Easy Ship and Seller Flex etc. So, it can be said
that Amazon achieve its goals in very short time period.
Task1
P1analyse the scope and key concepts of international marketing
International Marketing is a wide concept of marketing, in which goal and objects
decided for getting success world wide.(Srinivasan. 2016. ) It is related with business activities
and operations which are performed for promoting and selling goods, services offered by
company. International marketing has large scope that is mentioned below-
Contract manufacturing –
It is a most important plan of action which is basically used by companies to assembling
the product in order to make contract with other company. In this procedure half of the price of
product is cut and it is easy to come out from this process.
Contractual agreements –
These agreements are related with technical assistance, licensing and co production. In
this way, contractual agreements(Schlegelmilch. 2016. ) are signed by company, while working
in international market with other companies to achieve an object of enhancing or expanding
business. The main object behind this is to sustain the position of business in internation market.
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Exports -
Exports of product and goods is an important part of international marketing. It is also
includes exports of finished goods, raw materials etc. Exporting is a process of transferring
goods or services in different countries to generate high revenue and profitability. (avalgi and La
Toya 2018.)If the exports of an organisation is higher than the import, so it can be said that,
organisation is in profit. Sometimes many companies exports semi finished product or goods for
increasing their treasury of brand. The profits which is generated by exports is basically used to
compensate import cost.
Imports -
import of product or goods is also an essential factor of international marketing. A
company can import, branded or premium products and also consumer required product which
is not available in market at demanding time.
Imports is a procedure of buying goods or product from different countries to fulfil
consumer demand and to gain the additional profit of high demand situation.(Paul and Mas.
2020.) If imports of product is more than exports of product so it can be said that the company is
in loss. Import and export both are necessary elements of international market in order to
enhance business and profitability of amazon.
Joint venturing -
it is a procedure, where two or more association works together for a specific purpose and
with the intention of profit for a (Solberg.2017.)very short time period. In this way, two or more
different brand companies, collaborated their brands to achieve organisational goals and
objectives. Joint venture mainly used by companies when an organisation found that there is a
blockage of getting entered in foreign market.
Home and international marketing
Pharmaceutical companies, for example, may provide standardized products in various markets
since medications are used in comparable ways all over the world. When the brand concept is
built on actual national heritage, a standard product can be provided throughout markets in a
second case. Scotch whisky is a great illustration of this. The third circumstance in which a
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