Globalisation and its Impact on Tesco: Opportunities and Risks
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This report analyses the impact of globalisation on Tesco and identifies the risks and opportunities associated with it. It also evaluates management strategies to deal with the issues identified.
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Executive summary: Globalisation mainly defined as the exchanging and trading between countries for interconnecting the cultures, beliefs as with the growing interdependence on the economies. It is mainly the detailed way of interaction and integrating different business while serving and expanding the business in global markets. In this report being analysing Tesco is impacted with various factors as due to technological changes, exchanges among cultures and technological changes. Also, the aim of report is to identify the risk and opportunities that are associated with globalisation and Tesco on the large scale. Furthermore, management strategies that would help Tesco to overcome such issues had also been explained in detail.
TABLE OF CONTENT INTRODUCTION..........................................................................................................................4 MAIN BODY...................................................................................................................................4 Briefly overviewing Tesco...........................................................................................................4 Demonstrating the application of relevant theory and models relating with globalisation ad the key drivers...................................................................................................................................6 Discussing the opportunities and risks of globalization..............................................................8 Critically evaluating relevant management strategies to deal with issues identified.................9 CONCLUSION..............................................................................................................................11 REFERENCES.............................................................................................................................12
INTRODUCTION Globalisation is mainly defined as the process which is connecting the trade and commerce with the growing independence of the economic cultures, services and the technology being used. With the changing and globalized world, it mainly leads to higher competition in the market related with the products and services with the increased in the market share. Tesco is mainly recognized as the multinational retailer serving wide rang of products and services to the consumers in highly dynamic and changing market. With the globalized economy the company was impacted and expanded its business into the global markets with the increase competition to serve and retain th loyal consumers. This report provide details about briefly overviewing the organization.Also, demonstratingtheapplicationof theacademictheoryandmodelsof globalisation and its key drivers. Further, discussing the opportunities and risk associated with the globalisation to the company. Lastly analysing and critically evaluating the management strategies to deal with the issues being identifies. MAIN BODY Briefly overviewing Tesco With the changing times, globalisation is mainly defined as trading in the business which connects the work with being more interdependent of the products and services. It mainly describes as the movement off the products from one place to another. It mainly connects the business among various art of the countries by expanding the culture, political activities with the movement of the products across different regions and countries (Das Nair, 2018). As the globalization mainly expands the business with complying the global business standards in the education, economy, environment. With the increased way of using technology mainly helps in Selling products across the world. Tesco is mainly recognized as the third largest British multinational retailer serving wide range of products and services to the consumers. The retail industry is mainly progressing with serving the great products with the introduction of the new technology and the increased competition in the market (Ribeiro-Duthie, Gale and Murphy- Gregory, 2021). With the globalisation in the economy it mainly impacted the company as for serving the new products with adopting the latest trend of the markets. Also, it influences to shift in the global markets with the increased competition (Michie, 2019). The main aim of the company is to serve wide range of products with serving at the affordable prices, quality products in nature with maintaining healthy and sustainable food. Tesco is mainly carrying its
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business with establishing offline and online stores, with establishing the various formats of the stores. The wide range of products portfolio of the company ranges into the food drinks, grocery, home appliances, bakery, baby products, clothing and electronic appliances in nature. Due to the globalised nature in the economy, it mainly impacts the business and its operations to expand its business and the working in the global markets with the ability to promote and earn more revenues in the firm (Didžgalvytė-Bujauskė, PEREIRA and Osteikaitė, 2019). Further more, with the globalization in the economy, it mainly influenced Tesco to expand the operations to the global environment and it decreases the manufacturing cost by lowering the prices for the good being produced by the company. With the globalization in the business mainly assist in attaining and grasping different opportunities with interacting and combing the cultures and simplifying the international trading. As the new ways of communication and the technology mainly helps in accessing and making convenient for purchasing and Selling the products among the consumers. With the increased the pace of the globalised economy it mainly aids in grasping the opportunities with expanding the products and entering into the new market with expanding the business (Elder, 2019). This also exchanges the culture of the Tesco and the working patterns with limiting the cost of production. With adopting the patterns of globalization the company mainly expanded its business operations in South Korea, Europe, china etc (Gunter and Wilcher, 2020). with this it sources the products in the global markets and influences the consumers for purchasing in the great volumes this helps in maintaining low cost of the products being manufactured for Selling and distributing among the consumers to attract and retaining the large market while serving in the dynamic business environment. Thus, globalisation enables the firm to specialise and adapt the latest technological patterns for servicing and producing the products while operating in the large consumers market. Also, it enable th Tesco to invest and expand the business in the global markets and investing in more innovation ad adopting the sustainable measures while serving in large consumer market.
Demonstrating the application of relevant theory and models relating with globalisation ad the key drivers Globalisationmainlydefinedtheprocessofgrowingthebusinesswiththe interdependence of the economies on the based of cultures, trading between the countries also the educational patterns. The model and theories relating to the globalisation in the business as: Theory of Transformationalism According to theKandil, Battaïa and Hammami, (2020)due to globalisation it mainly increased the interconnection between the different culture, its policies and the economic matters while transacting with the business in the global markets, this intends to create the shared space among the individuals by interacting on transforming the power, cultures and sharing all the businessactivitieswithexpandingthebusinessintotheglobalmarkets.Withthisthe international processes is being increased between the state and the international borders. As per the view ofLiu, X and et.al., (2019)this it mainly impacted the company and its operations as expanding the business into the new and international markets induces to serve as per the backgrounds and cultures of the individuals in that country for retaining and establishing the large market share of Tesco. This theory mainly emphasises sharing and exchanging the cultures with expanding into new global markets for serving the products by addressing the needs of consumers. The theory of Marxism As per the view point ofCrane and et.al., 2019this theory mainly states that trading with the world as by establishing the division of labour which mainly help the countries to grow and properthebusinessesintheglobalanddynamicbusinessmarkets.Ontheotherhand Psimmenos, (2018)it mainly states that globalisation mainly happens with the transformation in the world, this assist in enhancing the business and its opportunities for earning profits and surplus. Further more, the basic model of globalization is the trade flow, as per the views ofLinsi and Mügge, (2019this mainly aims in defining that due to the globalization flowing of trade among the business mainly helps in attaining growth in faster manner and ids in achieving the high standard of living with grasping the new economic opportunities to the business. In the contrary in Tesco as perHashim and et.al., 2021, operating in international markets the company
is mainly importing and exporting the goods this helps in attaining competitive advantages with attaining growth. With the changing demand the key drivers of globalization to which it impacts the business and its operations are as follows: As per the view ofVerbeke, Coeurderoy and Matt, (2018)the cultural exchanges is the biggest driver for the globalisation, as the changing cultures, patterns, beliefs and the practices of individuals living in the global market mainly arises and drives the globalisation. In this the cultural understanding helps in serving the consumer with adopting the suitable practices among the Tesco. Another factor as perZajda and Rust, (2021)is improved transportation system is the key driver of the globalisation. Due to the heavy delivery and improvement in the distribution capacity being transports the good among the national borders on the daily basis. This intends in integrating the transportation with the production processes for supplying the good and services among the global economy by the Tesco. With the advancement in the technology results in innovating the transportation with developing the distribution capacity and investing more into innovation with research and developmental programs. This driver enabled the business to sell their products with serving on the e-commerce websites, also making the online serving with building the online purchasing site of Tesco helps in adapting the changes to serve the consumers with transforming and adapting technology. Further more, as per the view ofCherunilam, (2020) with the rise in competition among the business mainly aids in expanding the business into the new markets and influences to enter into the global countries for accessing the foreign consumers as to cope up with the economy and attracting the large consumers market in the dynamic environment. With this in the view of Psimmenos, (2018) this influences and induces Tesco keep innovating and investing into the R&D departments for the products to be served in the highly competitive and new markets with expanding the business operations. Thus, these all forces and driver mainly impacts the company in positive way as it influences to expand the business operations in the global markets and adapting the new way for serving and reaching to the large consumers target market this helps in ever-increasing the earning and revenues of the company while operating in the changing surroundings.
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Discussing the opportunities and risks of globalization According toSENTISHCHEVA and ACQUAH (2020)there are different risks that globalization caused to various industries and thus it can be said that these risk needs to be closely analysed. Furthermore, if risks are not evaluated (properly) than it would only end up resulting in losses to the firm. However,Skare and Soriano (2021)critically argued that even though there are certain risk associated with globalization but this new concept had only resulted in improving the lives of many people and enhancing the standards of living. Furthermore, it can be said that globalization has allowed various firms to bring creative ideas at the workplace that would ultimately help any business to grow on vast level. Moreover,Olivié and Gracia (2020)stated that risk of globalization could create hurdles for the business people in entering into new foreign markets and would also create problems for companiesincommunicatingtheirvaluestonewaudiences.However,Ergashevand Farxodjonova, (2020)critically argues that globalization is very good for any economy as it will allow free flow of the goods, technology and good across various regions. Thus, the caress to new culture would help country to learn new processes and the working styles so that more revenues might be generated. Furthermore, stated that globalization is not only the factor of risk but it is also helpful in creating large amount of opportunities for business in terms of lowering the cost raw materials and providing the access to newer markets to the firm. Analysis and discussions In the context of Tesco it can be said that globalization had played very important role in providingthehugesuccessinvariouspartsofthecounties.Furthermore,itisthrough globalization the firm had been successful in providing different varieties of goods and services to large number of customers. Also, below are the certain risk that had been identified for Tesco while operating into large number of different areas. Unemployment:It had been seen that due to the globalization Tesco had created unemployment for the local communities that were associated with the business. This was due to changing global business environment and its requirements (Risks associated with Globalisation, 2021). Thus, such type of risks would create negative impact on brand image of the business. Environmental: Global activities would only reap benefits to the overall economy when special consideration are taken in developing the environmental standards. Furthermore, this is risk factor for business as it had to implement new policies and procedures. Also, it can be said
that it is risk factor as company if fails to implement new policies than it would not only results in looses to the firm but it would also impact the business in long run (Russia, 2021). Market instability:In the current era where most of the business are operating on large scaleincludingTescoitisveryriskierforthefirmasthemarketkeepsonchanging. Furthermore, with changing market conditions and government policies could harm and cause various risk to Tesco in going to newer markets. However, it can be said that though globalization is riskier but it had provided new edge to Tesco through opening up various new opportunities that are briefly descried as follows: Higher standards of living:Tesco had allowed different region of people to consume variety of goods that would ultimately promote the livings standards among the people (Fox, Feng and Asal,2019). Moreover, Tesco with low cost strategy in selling various products had also reduced the poverty levels within the countries thus building greater customer loyalty for coming years. Access to new talent:Tesco had been able to avail the opportunity to bring new products in the market through hiring the best talents from outside sources. Moreover, it can be said that through access to new talents firm is able to target new customer segments that is essential for growth of business in long run (Marinova, 2020). Spread of technology and innovation:Tesco is one company that had been able to get the success through using the best digital technologies so that more revenues might be generated. Furthermore, through using the latest digital technologies the firm had been able to do the faster processingofthegoodsandmaterials.Also,thefirmhadcreatedtheopportunitiesof manufacturing the goods that are highly distinguishable from one another. Critically evaluating relevant management strategies to deal with issues identified. According toHanson (2018)there are various management strategies that might be adopted by various industries to deal with the changing business culture among the people. Furthermore, the use of such strategies would help business to plan better management plans in the future. Moreover, the use of such strategies would allow the firm to focus on the overall business objectives so that future threats might be avoided in positive manner (Prashantham, Eranova and Couper, 2018). Also, it can be said that some strategies that might be applied by the Tesco are been presented as follows:
Inclusive leadership:This one of the most effective management strategies that would allow Tesco to handle the different culture employees in the most effective manner. Also, there are various leadership styles that might be adopted by the firm to gain success in various markets (Shafir and Peled, 2018). Furthermore, using this type of strategy Tesco would be able to create best learning environment where employees would remain motivated to learn and experience new things at the workplace. Moreover, using this type of strategy the firm would be able to ensure that employees feel comfortable in carrying out certain complex task within groups and independently while operating on global level. Furthermore, choosing the best leadership style would also help the firm to overcome the risk of market instability as various tasks at the workplace might be managed in the most effective manner. AGILE MINDSET:It is another one of the best management strategy that would help the firm to bring the change within the firm and allow employees to work on global level in the most efficient manner (Petricevic and Teece, 2019). Also, for this management strategy it is very essential that employees develop good skills so that they are able to provide the best support to management all level while operating on global level. Furthermore, it can be said that having the agile mindset would allow the firm to overcome the environmental risk factor as employees of the firm would be able to gather relevant ideas that are needed for gaining success in various target regions in best manner Training and development:this is type of management strategies is usually used in the big organization to survive in target markets. However, it is seen that such training programmes that are conducted by the business are not done on daily basis. Thus, it creates the problems for new and existing employees to accept the change that is occurring within the firm. Moreover, through such development programmes the firm is able to organize and manage things in better manner and Tesco would be able or reduce the overall employee turnover and unemployment problems within the target regions (Autio, Mudambi and Yoo, 2021). Furthermore, there are various responsibilities could beeasily assigned by the top management to various employees that are working within the workplace after the conduct of the successful training programmes. Thus, above are some management strategies that would help Tesco to overcome the risk of the globalization and would also help in maintaining the competitive advantage. Moreover, through following such strategies within the workplace it is very much required that risk factor is been identified in clear manner so that there are no loses to the firm in the future (Olexova and
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Chlebikova, 2021). Furthermore, it can be said that management strategies cannot be applied by Tesco at the same time but the right implementation could be done only through identifying the best in any given particular situation. Moreover, such strategies would help the firm in removing overall barriers for the employees that would be caused either due to the cultural barriers or through any other differences that is operating on global level (Datta, 2022). Also, all the strategies that are to be implemented by the firm could be only when employees are provided with good working environment and also their individual opinions and views are been respected. CONCLUSION From the above report it can be concluded that Tesco had been successful in conducting its operations across various regions due to the development of the best business plans and strategies. Furthermore, the report had identified the overall working of the firm through describing its business operations in detail. Moreover, the study had applied the relevant models in context of globalization so that better understanding might be gained. Furthermore, for Tesco the main key drivers that has helped the business to work in various regions had also been covered under this report. Also, study had discussed variousopportunities and risks that are associated with globalization that needs to be handled in the most effective manner. Lastly, the relevant management strategies that might be applied by the firm to overcome the issues and risk identified had also been covered under this study.
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