Globalization and International Business Development: Factors for Enhancing National Growth

DISSERTATION

ABSTRACT
Globalization and international business development has created a wide and effective
impact on the growth of economies. Every country is focusing on enhancing national growth
through developing the commercial activities and business operations in a well structured
manner. The report focused on understanding the changing needs and requirements and develop
effective measures to attain the same. Factors which help in developing reputation of the
company and creating an attractive brand image within the market and will be analysed by the
researcher. The research critically examined and evaluates various factors those are considered
while analysing employee satisfaction for the business units. Research will help in reflecting the
impact of changing employee needs within the business
Decision is made with regards to research tools and techniques so that result can be
attained from the research. For the study, Saunders’s Onion Model is applied in order to decide
upon varied methods that need to be employed for conducting present research in desired
manner. Both primary and secondary method of data collection has been used for the study. This
has helped widely in contributing in developing authenticity and reliability of the research. The
research aims to analyse employee satisfaction drivers in Saudi Arabia. For successfully
attaining the mentioned research objectives both primary and secondary method of data
collection has been applied. Data analysis has been done using quantitative method. The
researcher has attained quantitative data through survey and use statistical method to analysing
the data.

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Background of the study...................................................................................................1
1.2 Problem statement............................................................................................................6
1.3 Research aims and objectives...........................................................................................7
1.4 Research hypothesis.........................................................................................................8
1.5 Potential significance of the research...............................................................................8
CHAPTER 2: LITERATURE REVIEW.......................................................................................10
2.1 Introduction....................................................................................................................10
2.2 Role of employee engagement in boosting employee satisfaction.................................11
2.3 Role of motivation in enhancing satisfaction level of workforce...................................17
2.4 Effectiveness of career development and growth opportunities in building employee
satisfaction............................................................................................................................23
2.5 Key drives of employee satisfaction in Saudi Arabia....................................................26
2.6 Impact of Saudi Arabian culture on employee satisfaction............................................28
2.7 Effectiveness of positive working environment within Saudi Arabia companies in
enhancing satisfaction level of workforce............................................................................32
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................36
3.1 Introduction....................................................................................................................36
3.2 Research Philosophy......................................................................................................37
3.3 Research approach..........................................................................................................37
3.4 Research strategy............................................................................................................39
3.5 Research choices............................................................................................................40
3.6 Time horizon..................................................................................................................41
3.7 Techniques and procedures............................................................................................41
3.8 Validity and reliability....................................................................................................45
3.9 Ethical consideration......................................................................................................45
REFERENCES..............................................................................................................................47

CHAPTER 1: INTRODUCTION
1.1 Background of the study
Globalization and international business development has created a wide and effective
impact on the growth of economies. Every country is focusing on enhancing national growth
through developing the commercial activities and business operations in a well structured
manner (Alipour, Salehi and Shahnavaz, 2009). Modern era of conceptualization has effectively
developed the economies with innovative means of working and operating business activities.
The contribution of employees in this era is highly influential for the growth and development of
business activities.
Employees are the key assets of the organizations as they are the only resources which
could be trained, motivated and developed for organizational growth and development. The
present competitiveness has been efficiently handled by developing business operations on the
regular basis. Employee contributes considerably in innovation and growth of the business units.
They closely determine the changing preferences of the consumers and develop strategies to
incorporate advanced measures to accustom consumer needs.
According to Belykh and Byvaltsev, (2014) employees are the integral part of the
business growth. Their contribution for organizational operations helps in developing a well
defined platform for success within the market. A positive working culture creates an influential
impact on staff psyche which results in enhancing their productivity for business while
maintaining high rate of retention in the market (Bina and et.al., 2008). The consequence of this
is that businesses grow and develop widely while minimizing the cost of operations thus creating
a positive impact on profitability and growth of the organization. The significance of employee
contribution in the growth of business is high and wide.
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Different business units define success measures in different ways. However, employee
need recognition is one of the significant part of success. It helps in developing the
competitiveness of the business and develops wide growth and development measures for
business units. According to Gounaris and Boukis, (2013) employee need assessment is a crucial
need of the business as it helps in effectively attaining the set goals and objectives for
organizational success within the environment. Researchers determined that success of a
business is closely linked to employee performance and engagement in the business.
(Source: Kelly, 2011)
Business needs and demands are changing continuously and quickly in the present era.
This has helped organizations in creating a competitive edge within the market. In order to attain
the global needs and demands of the consumers businesses are focusing on adopting
international level of business growth and development within the market (Haelermans and
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Borghans, 2012). This has helped the companies in enhancing their reach for business growth
and development.
Employees are resources which effectively adapt the changes and work effectively to
meet organizational needs for growth and success. Growing IT and technological sector is thus
focusing on developing organizational policies to enhance complete employee development for
the employees. Henson, (2010) stated that companies such IBM, TCS, Delloitte etc. have
developed policies where freshers and applicants with low experience and high capabilities are
hired by the business and are effectively trained to fulfil organizational objectives in well defined
manner. Through effective employee contribution firms develop a competitive foundation for
growth and success within the economy. Technological growth, innovative development and
creative working practices is the modern means of successful business practice (Mackelprang,
Jayaram and Xu, 2012). On the basis of the above analysis it can be effectively understood that
employee engagement and retention in business units is significant.
Different organizations have addressed employee satisfaction needs in different manner.
In order to maintain global competitiveness within the market unique means of practices are
being adopted by the organizations. Hansson, (2009) defined employee satisfaction as a force
which help employees in developing a positive contribution in the business thus creating an
effective impact on the growth of the organization. On Contrary to this Mazur ed., (2013)
defined employee satisfaction as a factor which ascertain high motivational environment within
the companies which develops a positive environment for attaining organizational goals.
Wide range of factors according to Schroter and et.al., (2008) affect employee
satisfaction within an organization. Employee engagement, growth and development
opportunities, effective working environment and effective motivation factors are the common
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contributes for the same. In addition to this, researchers have also determined some additional
drivers which efficiently help in employee satisfaction for the business growth and development
(Bratton and Gold, 2012).
Companies in the present era are focusing on developing activities and measures for
developing a positive and working environment and well developed means of working within the
business. The business activities have gradually developed with time. Traditionally management
considered employees as a cost factor thus forced them to provide maximum output without
giving them effective environment and resources to work. However, in the present era employee
needs are prioritized in order to attain effective business objectives. Singer and et. al., (2007)
examined a simple business equation of business operations. Satisfied employees work
effectively in the organization thus providing higher output and developing wide prospects for
the business to grow. High level of employee satisfaction results in high organizational
productivity, higher rate of retention and positive organizational culture.
Saudi Arabia is one of the developing countries which have effectively adopted the
modern trends and demands within the country in order to join the league of growth and
development. Saudi Arabia is well known for its oil based production economy. 90% of the
export earning is attained by oil industry. Employee contribution is demanded effectively within
the business units. As per the organizational researches the contribution of migrant population in
the country is high (Crook, Ketchen and Todd, 2008). Companies have effectively developed
wide employment opportunities for foreign employees. In order to develop growth and success
opportunities organizations have effectively adopted employee engagement and growth
opportunities within the business units.
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A recent study revealed that the majority of employees in the Saudi private sector are
willing to offer their best for their companies. It helped in analysing an interesting fact which
reflected that 86% of the employees in the country are ready to contribute additional efforts for
the growth and development of their companies (Singer and et. al., 2007). The present study will
focus on understanding the needs and requirements of the employees in the company and
analysing the impact of different factors contribution towards the same. The study will examine
the factors that lead to employees’ satisfaction in general and mainly focuses on satisfaction
about the importance of employees engagement, motivation and employees’ development and
growth opportunities.
The needs and preference of young employees are changing effectively for the country.
The present study focused on analysing variety of issues and factors for analysing the impact of
employee motivation on the growth of the business. A well defined measures has been adopted
by the companies for evaluating the same. The researcher undertook a questionnaire to analyse
role of employees in the business. Variety of factors has been determined for the same. The
report focuses on understanding the changing needs and requirements and develops effective
measures to attain the same. Factors which help in developing reputation of the company and
creating an attractive brand image within the market and will be analysed by the researcher.
Different tools, techniques and models will help in understanding social factors affecting
employee satisfaction and evaluating impact of the same on business growth and development.
The research has effectively considered the following factors to analyse employee satisfaction
drivers for the business organization.
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