Go Veggie: A Startup Business Plan for Vegetable Distribution

ENTREPRENEURSHIP &
SMALL BUSINESS
MANAGEMENT

EXECUTIVE SUMMARY
Go Veggie is a small new start up business which work towards distributing vegetable
packages to restaurants and super markets. Their primary mission is to provide ready to eat
vegetables of high quality that bring convenience and health to the consumers. Their primary
customers are the housewives and have no time to go to market. Hence, the purpose is to save
their time and provide them healthy and nutritive ingredients. The company is located in the UK
and deal in both offline and online business operations. The objective of the company is to add
more vegetables to their products in the future terms to provide more options to their consumers.
Moreover, company also provides ready to eat fruit packages in small portions for children and
supply them to schools as well.

Table of Contents
1. BUSINESS DESCRIPTION.......................................................................................................4
1.1 Vision.....................................................................................................................................4
1.2 The problem statement..........................................................................................................5
2. MARKET AND COMPETITORS..............................................................................................5
2.1 The opportunity.....................................................................................................................5
2.2 Market size.............................................................................................................................6
2.3 Competitor analysis...............................................................................................................6
3. The Business Model....................................................................................................................7
3.1 Value proposition...................................................................................................................7
3.2 Segmentation, Targeting and Positioning..............................................................................8
3.3 Pricing strategy, revenue streams and passive income..........................................................9
3.4 Resourcing and funding options............................................................................................9
4. The plan.....................................................................................................................................10
4.1 Minimum viable product.....................................................................................................10
4.2 Market entry strategy...........................................................................................................10
4.3 The growth plan...................................................................................................................10
REFERENCES................................................................................................................................1

1. BUSINESS DESCRIPTION
1.1 Vision
Vision: To widen the scope of business to enable it in order to deliver strong sustainable
long term growth by fulfilling consumers demand in large expanding markets all across the
world.
Above stated vision of the company states that the company wants to become one of the
biggest companies in the food industry along with delivering healthy food items all across the
world. They want to deliver high quality standards that meet client’s expectations and
satisfactions. The company employees are highly committed in order to produce the highest
quality of vegetables thus, achieving the high level of customer satisfaction (Primadona and
Emrizal, 2022). The company accomplish this task with the help of teamwork along with
embodying integrity along with progressive agricultural practices into the safe, wholesome work
environment. The company adopts various strategies while being environmentally friendly as the
Go Veggie strive to create a safe, and rewarding environment for its employees along with
expand and diversify state of the art agricultural practices along with achievement of financial
success with utmost skilfulness.
1.2 The problem statement
In context of identification of problem statement that has been found within the Go
Veggie company is related to the presence of wide range and numbers of competitors that are
available within the market place of UK. The primary purpose of the company is to provide
services as well as products to the consumers of the UK to fulfil their desires and requirements in
most suitable manner by offering them appropriate services. There are various similar type of
companies who are also offered alike type of services within the market along with adopting
competitive pricing strategies (Sendawula, Turyakira and Bananuka, 2018). Thus, as a new start
up company, the Go Veggie firm have to deal with such type of issue in successful manner and
required to have back ideas in financial ways as well. Moreover, the company also have to deal
with appropriate number of employees who are appropriately able to deliver their services
among their users which also enables them to enhance their market share. Thus, they need to
reduce their turnaround time and improve response time along with follow it with significant
strategies in order to improve communication and meet their desired targets fruitfully.