Google Search: Techniques, Popularity and Algorithms

This article discusses the techniques, popularity, and algorithms of Google Search, the most used search engine in the world. It covers the inverted indexing technique, forward indexing and ranking, and the reasons for Google's popularity. The article also explores the history and development of Google as a company.

Running head: GOOGLE SEARCH
Google Search
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The organisation Google is the biggest known industry in the world of the internet,
started in the year of 1998 as a research project to make the best search engine that is possible
for the people to search the web for things. The creators at the time of the creation of the
Google did not understand that the product will be so much popular in the coming time. It
would not a false claim if said that the Googlesearch is one of the best in the time and the
search criteria is most accurate among the nearest competitors. In this paper, the searching
techniques of the search engine will be discussed along with the reason for the popularity of
the organisation. A brief about the organisation will also be discussed.
The first thing that strikes the mind of common people about Google is that it has the
monopoly as a search engine all over the cyber world. As an organization, Google LLC has
developed from being a technological organization to a multi-national company that
specializes mostly in delivering services and products that are mainly related to the internet.
The company was founded by the duo Sergei Brin and Larry Page in the year 1998 still
continuing with their PhD at the University of Stanford in California [1]. Although, the
company gained a huge popularity all over the globe, yet it is considered that the most noted
product the company has provided to the cyber world has been the Google search engine.
Other than that, it has a series of products with immense market demand and recognition.
The Searching Technique is that is followed is discussed further. The most
renowned product offered by Google LLC is the Google Search Engine, or what is commonly
termed as Google Search, has been reported to have gained monopoly over the cyber world as
the most used search engine over the globe. The search engine, colloquially termed as
Google, has been reported to handle three billion web searches each day. As per further
reports, the Google search engine has a market share of 64 percent in the United States of
America [2]. The purpose that Google search engine serves is mainly of finding texts or
search by words in publicly accessible documents that the web servers offer to the people

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using internet. Although, Larry Page and Sergei Brin initially developed the search engine for
this purpose, but nowadays, the search is not just limited to text and words but has expanded
arenas to even find image files and recognize locations on maps with the utilization of Global
Positioning System maps.
Various other countries are trying to give hard competitions to Google by utilizing
their search engines, such as Soso.com and Baidu in China, Yandex in Russia and others, but
the collective use of Google Search Engine all over the globe has tossed the possibility of
other search engines to overpower it for now.
Inverted indexing technique: The search techniques in Google Search Engines
follow some set algorithms, generally the inverted indexing technique. This technique
involves keeping each word inside a document list on the web that holds it. The matching
documents are retrieved by responding to the corresponding queries [3]. The idea that is
basically follows is the intersecting of the lists by the matching words in the query. It is after
that the documents are processed by extracting the quality signals in accordance with the
document that is being processed and the query pair. These documents are then ranked
according to the signals of the query and the documents. The search then returns the top ten
documents found per page as per the ranking order.
Forward Indexing and Ranking: Indexing and Ranking forms the central ideas that
Google search engines use while the search process. The process of indexing follows listing
of every document found on the cyber world. It then applies the automated scripts called the
spiders or “Web Crawlers” for the indexing technique. Otherwise, Google has also developed
its own indexing bot called the “Google Bot” crawler [4]. The listing and indexing follows a
perfect order and gives preference to few popular websites first. These are the websites that
happens to have the most footfalls, like Wikipedia, Blogspot and others. The order of ranking

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is achieved by this process. The web pages are provided with a rank called the “Page Rank”
determining its value. Finally, the search engine displays the results based on the
corresponding page rankings and indexing of the keywords accordingly.
The Google is the one of the most used search engine in the world of the internet
today. It is estimated that that the number of the searches crosses over 3 billion on a daily
basis. Since the creation of the engine there have been several changes in the searching
category of the engine. According to many of the users, people use this as the result of the
search engine is most accurate among the others and also the searching time is very less at
approximately 6seconds per search [8]. Other than this one of the other reason for the
popularity of the Google is that the homepage of the search engine is very simple to use and it
loads very quickly when the internet connection is very slow [5]. Also Google have
developed different version of the search measure like the Google scholar can be used for
searching any of the journals by the renounced writers, Google books for the books
published, news for the latest news, and Google images for getting the best images. Hence it
can be said that Google have covered all the parameters that a common person would be
searching for [6]. According to some of the web enthusiastic, the Googlesearch results in very
minimal errors andads are also less than the other search engine providers hence making it
convenient for the users to use. In the recent time, if the user’ssearches for a key words
millions of the results are shown in the first few pages. One of the other product that have
made popularity in the resent time is the YouTube services [7]. It can be said that it is the
largest achieve for any video a user may search for, making it very popular among the users.
It can be said the searching techniques, time efficiency, accuracy and the number of the
content makes Google search so popular.
Thus, concluding the topic it can be said that Googlesearch knows every answer of
any question that may be asked by a user. The user only needs to put the best matching

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keywords and the Google will do rest task and bring out the best results. The search
algorithm which is followed by the organisation. Google is one of the top most secret of the
organisation as if the searching algorithm is leaked then there may be another Google and
hence the market value of the Google will come down. The paper discusses about the
techniques by Google and how the best searching results can be obtained. The popularity of
the Google is increasing with the time as the searching techniques of the Google are
advancing. Thus it can be said that in the near future the Googlesearch will be most accurate
one. The nearest competitor is the Microsoft Bing, but the popularity of the is very low and
many of the users avoids it because of the complexity of the engine. Google is the most
prestigious organisation in the world in the resent times and is trying to be the best.

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