Google’s Innovation - Assignment

Google’s Innovation
Student ID and Name

Introduction
 Despite being a massive conglomerate, Google is still capable of
managing its innovation using the kind of skills and inventiveness
that every young startup would dream of having.
 The organization has efficiently taken on projects that are considered
to be both ambitious and game-changing, and if they would succeed,
they could have a positive impact on human life for the better.
 This presentation addresses how Google manages its innovation, its
success, and failures, as well as giving future recommendations.

How Google has Managed
Innovation
 Google has challenged the conventional management thinking
(Verma, et al, 2015, April, pp.18). Due to the model that it applies in
managing its innovation, it has been termed as the world’s most
innovative organization.
 From an external point of view, the company seems to apply two
arguably but rather distinct competencies.

How Google has Managed
Innovation Cont.
 These competencies include computer science’s engineering skills as
well as scientifically based expertise which relies on human capital.
 From the foregoing, it can be seen that Google has created an
uncommon management model which is established on specific
management principles.

How Google has Managed
Innovation Cont.
1. Having effectual capabilities
 The company possesses the capability of integrating, developing, as
well as reconfiguring internal and external competencies aimed at
meeting the rapidly changing environment.
2. A continuously changing company
 The company takes quick actions before problems occur. They have a
proactive approach to change.

Cont.
3. Having a people-concentric Approach
 The firm is considered to be people-centric, particularly focusing on
the individuals and liberating their innovative power.
4. Networking with its Environment
 The company has a permeable limit and possess a constant and
continuous exchange of information with its surrounding

Google’s Successes
1. Google Maps
 The innovation does not earn much money. However, it forms the
backbone for other essential services which include Latitude, Maps
Navigation, as well as Places.
2. Gmail
 Gmail serves as the backbone for other Google services such as
GChat, contacts, as well as voice calls.

Success Cont.
3. Android
 Google introduced Android Inc. in 2005 and two years later, Google
announced the Android smartphone platform. This has become the
most selling smartphone platform across the globe.
4. IPhone Search
 Google partnered with Apple with the aim of providing a default
search engine on iPhones. As a result, Google acquired a foot-hold on
the fast-growing mobile operating system.

Google’s Failures
1. Boston Dynamics
 It is known for making life-sized animal robots. Among its success was
in 2005 when it developed BigDog meant for the US military. After
purchasing the robotics company in 2013, Google sold it out in 2016
after it failed to gain fruitful marketable products.
2. Google+
 It was launched in 2011 with the intention of competing with other
social networking sites such as Facebook and Twitter. The social
media was intensely underperformed, resulting in less than 10% of its
users being active.

Google’s Failures Cont.
3. Google Buzz
 It was used as a messaging, micro-blogging, as well as a social
networking tool and was installed in Gmail to allow its users to share
videos, pictures, and messages either to the public or a private group
or friend. Nonetheless, it was shut down since most of its wanted
more serious privacy issues.

Recommendations
 Google has to adjust its strategy to remain competitive in the
dynamic search engine. It should undertake the following
implementations:
1. First, to remain competitive against its rivals such as Microsoft
Corporation’s Bing and Yahoo Inc.’s search engine.

Recommendations
 To do this, Google should continuously strive to be a technological
leader and not a technological follower (Steiber, 2014, pp.121).
Additionally, to do this, Google should incur costs in transforming
their business strategy as well as enhancing their technological
infrastructure.
 This would take almost 5 years.

Recommendations Cont.
2. Google should diversify its products if it is to remain competitive. By
diversifying the search engine’s product portfolio, the company will
be in a position to attract many customers.

Recommendations Cont.
 The costs to be incurred are in improving its Google Maps as well as
the Google toolbar.
 It is not easy to gain new customers who remain loyal to an
organization. Thus, it would take Google almost 5 years to diversify
the products and increase the market share.

Recommendations Cont.
3. Also, Google should develop its Human Resource strategy that aims
to attract Information Technology’s top talent.
 This would be made possible through the creation of stable working
environment, training, and motivating the current staff.
 This would take almost one year

Conclusion
 Google’s competitive advantage companies such as Yahoo Inc. and
Microsoft Corporation’s Bing is as a result of its effective innovation
management techniques.
 The company’s ability to keep pace with the exponential
development in technology has made it to be named the globe’s
most innovative organization.

References
 Steiber, A. (2014). The Google model: Managing continuous
innovation in a rapidly changing world. Springer Science & Business
Media.
 Verma, A., Pedrosa, L., Korupolu, M., Oppenheimer, D., Tune, E., &
Wilkes, J. (2015, April). Large-scale cluster management at Google
with Borg. In Proceedings of the Tenth European Conference on
Computer Systems (p. 18). ACM.