Governance Portfolio and Project Management Report 2022

A
PROJECT RESEARCH
REPORT
ON
GOVERNANCE, PORTFOLIO
AND
PROJECT MANAGEMENT
PRACTICES
AT
FORD MOTORS COMPANY
BY
STUDENT NAME
STUDENT ROLL NO
TO
TUTOR NAME
NAME OF THE UNIVERSITY

AUTOMOTIVE INDUSTRY: FORD MOTORS COMPANY
EXECUTIVE SUMMARY
In this file we will study about the formation, history and procedure for management of Ford
Motor Company and its ventures. The challenges faced by the company, to meet customer
needs with the change in the era of new and advanced technology. The consumers of new era
needs the cars with high end technology equipped with artificial intelligence. The Ford
Motors also termed as “The King”, according to the innovations made in the automotive
sector is now focusing to unravel the new series of cars; the company is working on, the cars
to be driven unmanned. Also a new range of cars; the electric cars, are being worked on and
will hit the market on global platform in the near year. This file will also discuss about the
portfolio of the company, the process of the board members, the management hierarchy,
methods of business planning, implementation of management rules and procedure for the
application of good governance. Detail of some of the board members; their position in the
company are enlisted too. The method of reinforcing the link between project and corporate
strategies is a sign of good management. Also provide guiding principles for the
implementation of good governance for the individual projects and engagement of
stakeholders in the project. Finally the changes that could be made to live up to the
expectation of the current consumers need.
BASIC INFORMATION
FORD MOTORS, an esteemed name in the American automotive company founded by
Henry Ford in 1903 and his partner investors. The company reinstated in1919 acquiring full
ownership by Henry Ford’s wife and son and later on formed Ford Foundation in 1936. It is
headquartered at Dearborn, Michigan. The very first car made by Henry Ford was built
behind his home in 1896 in Detroit. After setup of Ford motor industry, first motor vehicle
was assembled in 1903. Five years later, huge success of vehicle model T (figure 1) was
prepared for mass production, the company’s first batch assembly line was installed in
Kansas City, Missouri in 1911.

Figure 1: Ford Model T 1909 (HISTORY, 2009)
Ford had acquired several companies later like Jaguar, Aston Martin, Hertz Corporation,
Volvo (automotive division), Land Rover and some shares of Mazda Motor Corporation in
19th and 20th century. But as the company struggled in 21st century it started selling out some
of its brands like Aston Martin, Jaguar and Land Rover which are now owned by TATA
MOTORS LTD (INDIA).
In early 21st century several automotive companies faced financial crises, at the presidency of
George W. Bush, an emergency rescue plan was started to aid the big three automobile
industry of America by the sum of around $13.4 billion. (Encyclopedia Britannica, 2019) In
late 21st century, the company evolved its technologies to set up new standards in the world,
development of hybrid cars, electric cars, cost effective and powerful cars for the average
earners. It also introduced new terminologies and systems to make the cars more safe and
automatic (unmanned vehicle systems).
BOARD FUNCTIONS AND PROCESSES
Ford’s aspiration is to become most loved and trusted brand in automotive sector worldwide
by designing customer centric vehicles with advancement in technology and safety. The plan

for value creation is enriched on the basis of 4 pillars: to develop wining portfolio, to create
multiple propulsion choices, design an autonomous technology and to endeavour mobility
experiences (Corporate Governance Review, 2019). It focuses on risk management,
sustainability and governance practices. It has an audit committee to inspect every procedure
and check for sustainability, innovation, compensations and finance strategies and working. It
also does day to day scaling of business units, skill teams, products, strategies and the people
working in the organisation.
The Functions of SPM, PMM and EPC are illustrated as follows:
 In SPM in order to provide strategic direction, it is required to take strategic initiatives
& better plans and develop better business and product strategies.
 PMM requires rendering product program approvals and product program execution
systematic approach.
 EPC determines, enforces and encourages leadership qualities as well as human
resource policies (Kakabadse, Goyal and Kakabadse, 2018).
Product Matters Meeting
(PMM)
Four points to render
 Make a Plan
 Forecast
 Risks & Opportunities
 Special Attention
Business Plan and Special Attention Review-
abbreviated as BPR and SAR simultaneously
Board of Directors
Executive Personnel
Committee (EPC)
Strategic Programming
Meeting (SPM)