Product and Service Development

Product and Service
Development

Table of Contents
Product and Service Development....................................................................................1
INTRODUCTION...............................................................................................................3
Introduction of Jaguar Land Rover.................................................................................3
An overview of the different products and services offered by Jaguar Land Rover......4
Evaluation of a range of the products and services in relation to their life-cycle stage.5
Management of life cycle stages and the choice of appropriate product line
management..................................................................................................................8
Reflective Statement ...................................................................................................10
CONCLUSION.................................................................................................................11
REFERENCES................................................................................................................12

INTRODUCTION
Product and service development which means to design and development and
then offering a new product and service to existing customers and increasing customer
base of a company by developing and offering innovative and renovative product.
Product development starts with the idea which is able to fulfil needs and desires of
people. This report includes discussion over various stages which are involved in cycle
of product development. For the purpose of discussion Jaguar Land Rover have been
contextualized in this report. Jaguar Land Rover, it is a Multinational automotive
company of UK and a subsidiary of Indian automotive company Tata Motors. The
company is headquartered at Whitley, Coventry, UK. Along with discussion over life
cycle stages an evaluation of management of this life cycle stages have also been
included in this report. This discussion of life cycle and its stages have been followed by
reflective statement.
Introduction of Jaguar Land Rover
Jaguar Land Rover is a automotive car company, subsidiary of Indian Automotive
Company Tata Motors. This company is involved in design, developing, manufacturing
and sale of vehicles which are known as Jaguar and Land Rover.
Jaguar and Land Rover earlier which were two different companies and brand of two
different companies. Jaguar whose parent company was Ford Motor Company and
Land Rover whose parent company was BMW (Ashok, 2020). Later both of these
companies were acquired by Tata Motors in 2008 and both were renamed as Jaguar
Land Rover Limited in 2013. Jaguar Land Rover company deals in products which
come under the category of Luxury vehicles, these type of vehicles are supposed to
provide driver and passenger increased comfort. These type of products are of better
quality and are availed at higher prices than usual. The product range of the company
also includes Sport utility vehicles. These vehicles are also known as SUV and is a
category of motor vehicles which combine elements of road going vehicles and those of
off-road vehicles like raised ground clearance and four-wheel driving. This is subsidiary
of Tata Motors and its subsidiary are Jaguar Land Rover Holdings Limited, Jaguar Land
Rover India,Chery Jaguar Land Rover, Jaguar Land Rover Limited (Mukherjee, 2016).

The company Jaguar Land Rover employs around 43000 employees. In relation with its
operations than Jaguar Land Rover has operations which includes research and
development facilities and company have six main facilities for R&D, SVO facility,
Engine Assembly, Vehicle Assembly, Planned Facilities and co-operations.
An overview of the different products and services offered by Jaguar Land Rover
Jaguar Land Rover though the name is one but company offers two type of
vehicles which are known as two different big and successful brands. These are Jaguar
and Land Rover. Portfolio of Jaguar and Land Rover includes around 7 type of models
which are
Jaguar XE
Jaguar XF
Jaguar XJ
Jaguar F-Type
Jaguar E-Pace
Jaguar F-Pace
Jaguar Ecological car
All these products which are offered by Jaguar Land Rover under the name of
Jaguar have their own specification and characteristics and fulfil different type of desires
of its buyers (Fuchss and et.al., 2019). Jaguar XE which is known as compact executive
car. This car was designed by Ian Callum and was launched in 2014 at Paris Motor
Show. Jaguar XF is an executive car and estate. This car was introduced in 2007 and
second generation XF came in 2015. Jaguar XJ was launched in 2009. Jaguar F-Type,
this is a sports car in the portfolio. This is a two-door, two seater sports car since 2013.
Another product in the portfolio which is Jaguar E-Pace this is a sub-compact luxury
SUV. This car was officially revealed in 2017, July. Jaguar F-Pace, this is compact
luxury SUV and this car was announced in 2015 at North America International Auto
Show. Jaguar Ecological car is a battery electric crossover SUV and was announced in
2018.