Strategy Enterprise and Innovation Case Study

Strategy, Enterprise and
Innovation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Key drivers of innovation:...........................................................................................................3
Porter generic competitive strategy:............................................................................................5
Ansoff matrix:..............................................................................................................................6
Blue ocean strategy:.....................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategy, enterprise, and innovation are terms used to describe the abilities of a business to
develop and thrive. The use of creativity and attracting customers to the business is what
innovation in the firm is all about. In an organisation, strategy refers to the aims and objectives
of the organisation in order to attain and mobilise resources. The paper contains information on
Grab, a significant mobile technology and logistics firm centred in Southeast Asia (Grab, 2022).
Every day, the company provides a variety of requested services to its customers by developing
and advancing technology. Ride hailing, food, mobile payments, and other services are provided
to clients by the firm.This report also includes innovative tools and mechanisms for improved
corporate analysis, such as thought mapping. The strategy framework assists the corporation in
keeping its goal and business model in mind. This paper also offers the Blue ocean approach for
industry success.
MAIN BODY
Key drivers of innovation:
In general, the key drivers of innovation refer as an individual or group of people who
accelerate the new ideologies and innovation to perform any work activity which provides the
growth and development (Hamidi and Zandiatashbar, 2019). Likewise, the Grab has also been
supported by its different and various key drivers which are making the organization to grow
successfully. The Grab organization is also contributing in driving the innovation at development
which includes internal and external environment which are described below:
Internal Drivers
The internal drivers basically include the management, stakeholders, investors, employee and
other inner departments of the company. These are also known as intrinsic drivers of the
innovation which are putting their best efforts and making the innovation to enhance and provide
effective results to many of the companies. Thus, the organization Grab has also been able to
obtain higher success from the internal drivers of the innovation and making them to achieve
higher growth.
Management: The management is responsible or even contributing in accelerating the
innovation in the society. The Grab includes it’s all departments such as finance, customer
support and sales etc. The company always believes in providing the new design and innovation
to their products and services which is making the company’s growth at higher level. Similarly,

the Grab organization management is able to push the innovation at higher level and can enhance
when the stakeholder’s demands has changed which will make the management to enhance their
ideologies and innovation in the company (Chapman, and Hewitt-Dundas, 2018).
Employee: The employee is the major key driver of the organization. The company Grab always
focus on their employee satisfaction and benefits and providing them a positive culture to work
as the organization is having responsibility towards their employee too. Employee are the part of
the stakeholders and plays an important role in the company. Accordingly, when the employee
works and get opportunities to display their talent and knowledge at different departments makes
the innovation to build and also can improve the employee position higher in the company.
Investors: It is already known that investors are the important and essential source to run any
organization. The Grab also have the support of its different investors such as HSBC, Toyota,
Vertex Ventures, GGV capital and such more. These people are also able to accelerate the
innovation in the effective manner by observing and evaluating the Grab growth and
development and can decide to make the modifications in their policies and laws (Martinuzzi,
Blok, Brem, and Schönherr, 2018).
External Drivers
The external drivers include the outer surroundings people who is accelerating the
innovation in the effective manner. It includes the government, market demands, technology and
such more. Accordingly, the Grab organization is also affecting by its external drivers and able
to create the innovation in the definite manner.
Government interference: The government plays an important and major role in the
development of the innovation. It has been already known that government is accelerating the
growth if the innovation in many organization and industries at wide range. The government has
applied the technology innovation at the medical centres and hospitals which are very useful and
beneficial for the public (Mills, Zeng,and Fangyan, 2021). Even, the Grab is also having an
impact on their organization by the government interference if they change and modify any
polices and laws which will make the company to enhance their growth and able to achieve the
success.
Market: As, it is known that entire world is growing rapidly and making the innovation to grow.
Similarly, the Grab organization is also utilizing the technology and increasing the innovation in
the accurate manner. The company is providing the all requirements and needs of the market