Current Trends in Supermarket Sector

This presentation discusses the current trends in the supermarket sector and their impact on Tesco's performance since 2015. It explores Tesco's current performance, SWOT analysis, growth opportunities, and provides recommendations. The presentation also highlights the importance of personalization, healthy living, and eco-friendly products in the retail sector.

TESCO PRESENTATION

TABLE OF CONTENT
• Current trends in supermarket sector
• Tesco performance since 2015
• Current performance in Tesco
• SWOT analysis of Tesco
• Growth opportunities and recommendations
• Conclusion
• References

Current trends in supermarket sector
• When taking the current trends in retail sector into context the personalisation for their customers
is necessary for the business to maintain in order to make sure that organisations can sustain in
business for longer period of time. Focusing on healthy living and healthy eating is also one of
the important aspect that is enabling organisations to focus upon eco friendly products and
services. Along with these the health related products are now trending in retail sector.

Tesco performance since 2015
• The revenues in Tesco is successfully rising and is now noted to be approximately around 53
billion in the year 2015. The increase in ROI of the organisation have successfully motivates the
employees and management to work better and attain all their required aims and objectives.
However the competition for organisation in market is increasing there are a number of
competitors for Tesco engaging Morrison's, ASDA and Sainsbury's.

Current performance in Tesco
• Tesco is a retailing business that is dealing online as well as offline. Company now delivers
service in online in order to make sure that they are maintaining low contact in this pandemic.
The sales of organisation is rising and the growth of business is seen due to this step. The growth
in online segments of the organisation is seen to be 69% and in the last three months there is
higher growth in the revenues of the business.

SWOT ANALYSIS
• Strengths
• The online facility is helping organisation to generate huge revenues and profits. It is one of the
major strength for Tesco. The brand image and huge reach in number of countries is also a
benefit for the organisation

CONT.……
• Weaknesses
• There are a number of competitors present for Tesco in the market. The war in prices which is
faced by Tesco due to competitions one of the greatest weakness that organisation faces.

CONT.……
• Opportunities
• Use of technologies in order to minimise the work of human resource in the organisation is one
of the opportunity present for organisation. They can also save cost that is spend on the human
resource while working on this opportunity.

CONT.……
• Threats
• There is a great shift that organisation needs to manage as they are now managing most of their
work on the online platform. Along with this they have to now face competition from the
organisations that are already sealing in online medium which is also a threat for Tesco.

Growth opportunities and Recommendations
• There are a number of growth opportunities present for tesco. Organisation can successfully
generate low contact delivery and use online platform to digitalise their business. This is a huge
shift which will also generate increased benefits for the organisation. They can also successfully
capture foreign markets through this.

Conclusion
• With the help of the following presentation it can be understood that Tesco requires to conduct
various market research in order to make sure that they are sustaining in market for a longer
period of time. In the current situation of covid-19 the organisation is now focusing on providing
online services through the help of which they can face competition in the market.

References
• Jiang, q.W., Wu, y.S. And ZHU, B.Q., 2018. Construction of logistics distribution performance
evaluation system——take nanjing suning tesco as an example. Logistics engineering and
management, (2), p.20.
• Alam, s. And raut-roy, U., 2019. Evaluating the effectiveness of reward strategy at tesco:
evidence from selected stores in UK. Indian journal of industrial relations, 55(1).

•THANK YOU