Current Trends in Supermarket Sector: Tesco Performance, Financial Performance of Aldi and Lidl, SWOT Analysis, Recommendations

SUPERMARKET
SECTOR
TESCO

TABLE OF CONTENTS
• Introduction
• Current Trends In Supermarket Sector
• Tesco Performance Since October, 2015
• Financial Performance Of Aldi And Lidl
• Swot Analysis Of Tesco
• Recommendations For Tesco

INTRODUCTION
• The supermarket sector is having the largest food retail channel in the world.
• The largest retailer stores are generally operated by self-service basis, fresh
product, selling groceries and other food products.
• Tesco is multinational organization offering groceries and other retailer
products.
• This presentation also evaluate the SWOT analysis of Tesco with respective
recommendations.

CURRENT TRENDS IN SUPERMARKET SECTOR
There are different trends that supermarket sector is having as the retailer are
encouraging their respective customers for long time.
• Digital food shopper: the digital engagement of customer are being rapidly
increasing, and they also prefer fresh food that are quick access and better
experience.
• Transparency in food safety: In the current supermarket there are variety of
healthy, fresh food products option that are easily available at all the grocery stores.
• Focus on sustainability: the companies in supermarket sector are concerned about
the sustainability of the brand they are using.
• Private label: In the current market the private companies are having massive
growth in the supermarket. The people are avoiding the cheaper and non-branded
product.