Graviky Labs Business Model Analysis and Recommendations

Running head : THINK BIG ASSESSMENT
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Executive Summary
The given report aims to throw light on the various operations of a new startup based company
named Graviky Labs in India. The company converts soot emitted from the cars to ink which is a
fresh concept and has received worldwide acclamation. The given report has discussed various
aspects of the business deconstruction ranging from the business canvas model to the
relationship between its nine key building blocks. Certain critical success factors important for
the business have been discussed along with the potential causes of downside risk.
Recommendations to the business model of the startup have been given.

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Table of Contents
Introduction......................................................................................................................................3
Description of the Business enterprise............................................................................................3
Business canvas model....................................................................................................................4
Relationship between the 9 blocks of business canvas model.........................................................6
Critical success factors for the business..........................................................................................7
Potential causes of Downside risk...................................................................................................8
Conclusion.......................................................................................................................................9
Recommended Changes to business model.....................................................................................9
References......................................................................................................................................11

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Introduction
The given report will be discussing the various aspects of the business canvas model of
the business Graviky lab which is originated in 2015. The startup is from India and has achieved
instant success and fame (AIR-INK™., 2018). A brief business introduction will be given
followed by the description and the analysis of the business canvas model. Recommendations
with respect to the business model and critical success factors will be discussed.
Description of the Business enterprise
The Company - Graviky Labs
Name of Founders - Anirudh Sharma, Nikhil Kaushik, Nitesh Kadyan
City – Bangalore
Revenues – NA
Headcount – 6
Industry - Clean tech/recycling/energy
The company belongs to the Recycling and energy industry which has been able to raise
an amount of Rs.80 lakh presently and has been evaluated at Rs.80 crore as of 2017. Established
in 2015, the given investment was raised by Mohit Goel who is the CEO of Omaxe Limited.
The business was developed from a need based idea (Kiel, 2014). The primary idea
behind the business is that it converts the pollution particles in the air to an ink. The dust
particles are extremely small and this leads to serious damage to the health of the individuals.