Green Issues and Event Planning (MICE Sector)

Running head: GREEN ISSUES AND EVENT PLANNING (MICE SECTOR)
Green issues and event planning (MICE sector)
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1GREEN ISSUES AND EVENT PLANNING (MICE SECTOR)
Table of Contents
Introduction......................................................................................................................................2
Literature Review............................................................................................................................2
The event.........................................................................................................................................5
Proposal Package.............................................................................................................................5
Marketing plan.............................................................................................................................5
Venue Recommendation..............................................................................................................6
Catering........................................................................................................................................6
Accommodation and Transport....................................................................................................6
Speakers.......................................................................................................................................7
Framework and Themes...............................................................................................................7
Tentative Itinerary........................................................................................................................7
Press invitation and management.............................................................................................7
Course of events.......................................................................................................................8
Luncheon Menu...........................................................................................................................9
Budget..........................................................................................................................................9
Expenses and costs...................................................................................................................9
Expected Revenue Generation...............................................................................................10
References......................................................................................................................................10

2GREEN ISSUES AND EVENT PLANNING (MICE SECTOR)
Introduction:
Going green is a trend observed in recent times both in product specialization as well as
in the field of tourism. Tourism is one of the most growing sectors of which the Meetings,
incentives, conferences and exhibitions (MICE) sector is climbing up the ladder of popularity
and success at an unprecedented scale. Keeping “Going Green” as the objective while planning a
program such as a conference or a tour in this sector will not only lay greater emphasis on the
issue of environmental sustainability but also help attract better crowd and pave the path for
more such events and initiatives.
Literature Review:
Tourism is one of the leading sectors of entrepreneurship and business in today’s world.
It is a wide sector and has many bifurcations in itself. It is important to note that the Meetings,
incentives, conferences and exhibitions, or Meetings, Incentives, Conventions, and events
(MICE) is a new type of tourism sector that has evolved in recent times (Kim, Grace, Chhabra
and Dallen 2017). In this type of tourism the all the events and activities are pre planned and the
tour takes place according to a framework that is formed a prior (Penn, Farnes and Rahmani
2017). In today’s world with the currently changing scenario where with every step of life, the
environment is put to risk, green tourism or tourism that protects the environment is becoming
increasingly important. Taking care of corporate social responsibility helps well in forming of
the framework of the MICE report and at the very same time incorporating the concept of green
environment in the framework allows it to be in sync with the social corporate responsibility of
catering to the environment as well as the community (Millar and Park 2018).

3GREEN ISSUES AND EVENT PLANNING (MICE SECTOR)
In this package proposal and conference, the theme is that of environment as a social
corporate responsibility. Here the two variables identified are green environment and MICE
sector and the effect of thinking of green issues on the MICE sector is studied and used in
forming the framework of the conference and the proposal.
Most of the current work going on in this sector is based on the concept of sustainability.
The tourism bureaus in most countries of the world are now trying to promote sustainable plans.
Also, it has been mentioned in many articles that in the event management sector, introducing
the green factor forms a major source of attraction (Song et al.2017). Many issues may arise
when such an attempt is made in holding a conference or an entire tour. The most important of
these issues involve time and transport. There is in fact a trade-off between the two. As
transportation will inevitably have its own impact on the environment, due to emission of vehicle
fuel, limited number of vehicles will have to be used which in turn will cause the customers to
take more time in travelling (Whitfield et al. 2014). The venue chosen should be clean and the
organizers and event planners should make sure of keeping the place clean and not polluting the
surroundings. The audio/visual aspects associated with the event should be such that it does not
cause noise pollution and other such effects should be accounted for.
Studies suggest that it is very important to plan out what amount of resources are
depleted in the process and what is the total amount of resources that are required while making
the framework (Tai and Chuang 2014). This is so because in some cases help and assistance
from the government is also needed. It is important to note here that both positive and negative
impacts on the environment of the event should be analyzed during preparation of the framework
in the MICE sector (Mowforth and Munt 2015). It will help prevent practices that will in turn
reduce the adverse impact on the environment. However, if environmental aspects are used in