Conference Organization Proposal for World Association of Travel Agencies

Meetings, Incentives
Conferences & Exhibitions

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Literature Review............................................................................................................................3
Part 2................................................................................................................................................8
Proposal for the organization of conference....................................................................................8
a) Rationale and Background for the Conference........................................................................8
b) Conference objectives.............................................................................................................9
c) Justification for the venue and destination selection.............................................................10
d) Operational analysis- (catering, IT/AV, transport, accommodation options).......................10
e) Proposed budget....................................................................................................................12
f) Conference promotion............................................................................................................12
g) Conference Schedule.............................................................................................................13
h) Internal analysis & external analysis.....................................................................................14
i) Recommendations..................................................................................................................15
CONCLUSION..............................................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Meetings, incentives, conferencing, exhibitions, this is a type of tourism in which planned
groups are brought together. This is also known as meeting industry in order to avoid any kind of
confusion. Meetings in this refers to tourism for the purpose of meeting, incentive have different
and specific meaning in which employee are offered a tour and travel after completion of the
project or meeting specific standards. Along with this it is also provided to those who excel in
their job. Unlike other type of tourism this only have a purpose of entertainment and does not
involve any professional or educational purpose. Conferencing means travel for the purpose of
conferencing in other countries. Exhibition is another word in this and this means travelling for
the purpose of exhibition where exhibition are either presented or individual take part in
exhibition. This report is based on the conference organisation which is being planned for World
Association of Travel Agencies. This conference is planned to be held in Spring 2021. This
report will involve plans for how the conference can be organised and what are the different
elements suitable for organising conference. This report also has a literature review based on
contemporary/green issues in relation with MICE sector in order to establish credibility as a
organiser for the conference.
Part 1
Literature Review
According to (Abdullah, 2017) the sector of MICE refers businesses that maintains their
operations on big scale, delivering benefits to the economy which also reflects in the sector of