Integrated Marketing Communication Plan for Grill'd Healthy Burger-Made with Love

Ruining Head: MARKETING MANAGEMENT
MARKETING MANAGEMENT

MARKETING MANAGEMENT 2
Table of Contents
Introduction...........................................................................................................................................3
Marketing communication strategy.......................................................................................................3
Advertising........................................................................................................................................4
Personal Selling.................................................................................................................................4
Sales Promotion.................................................................................................................................4
Public relations..................................................................................................................................5
Direct marketing................................................................................................................................5
Event sponsorship..............................................................................................................................6
Identify and describe the customers and divide them into the key market segment...............................6
Television and radio......................................................................................................................7
Newspaper, magazine, and pamphlets,..........................................................................................7
Bill boards.....................................................................................................................................8
Develop a new integrated marketing communication strategy for the selected brand............................8
Non-traditional mediums...................................................................................................................8
Social media..................................................................................................................................8
Email marketing............................................................................................................................8
Website promotion........................................................................................................................9
Traditional Mediums.........................................................................................................................9
Implement a digital marketing communication strategy......................................................................10
Conclusion...........................................................................................................................................13
References...........................................................................................................................................15

MARKETING MANAGEMENT 3
Introduction
IMC (Integrated marketing communication) is an imperative technique for the organization
as it is practiced by the domestic as well as the multinational organization. It could be
effective for transferring data from the organizationtotheir specified stakeholders. Moreover,
it is examined that this plan will consider communication strategy media mix and strategies
for implementing such mediums (Shaw, 2016). The primary aim of IMC plan will be meet by
systematic set up of Grill'd healthy burger-Made with Love. In addition, it is examined that
Grill'd healthy burger-Made with Love is brand of Small and medium-sized business. This
organization has planned to enlarge their business ay global level. Moreover, it is also
examined organization could imply effective promotional tools and techniques and
implement in the integrated marketing communication plan for increasing possibilities of
getting higher competitive benefits. Integrated communication plan could be imperative for
gaining their desired goals together with making a favorable relationship with their targeted
audience. The role of integrated marketing communication plan is effective for attracting the
domestic as well as global level clients in the context of getting higher competitive benefits
(Sargeant & Macquillin, 2016).
Marketing communication strategy
Marketing of communication strategy is practiced for spreading knowledge of brand among a
huge number of consumers. Moreover, marketing communication could support the firm to
obtain higher competitive benefits. A communication mix is an effective tool for promoting
goods and services of organizational goods and services together with an innovative message
for accomplishing the aim and objectives of the firm (Marshall, 2014). It could consider
many components that could be considered by the firm to operate their business as it is
discussed as below:

MARKETING MANAGEMENT 4
Advertising
The advertisement tool leads the organization to make a reliable decision with respect to the
current situation of the firm. It is the best method of communicating as it permits the
organization to spread awareness among specified consumers to accomplish their desired
goal. It also supports the firm to increase their consumer base, profitability, and revenue. It
will supports firm to obtain higher competitive benefits (Chernev, 2018). The organization
could use an advertising method to increase the sale of goods and services in limited time and
cost. In addition, it is evaluated that advertising could be imperative for getting a higher
outcome. These methods are named traditional and non-traditional communication methods.
In addition, it is also examined that effective methods will be practiced for increasing
knowledge with respect to the desired goals and objectives (Luxton, Reid, & Mavondo,
2015)..
Personal Selling
Personal selling could be imperative for selling their goods and services. In addition, it is
examined that direct marketing could be imperative for accomplishing the aim and objectives
of the firm. For improving the performance of the organization,the firm could use advertising
and make a favorable decision. Moreover, it is also examined that the advertisement could be
imperative for the accomplishment of the desired goal in the least time. It could lead togetting
reliable outcome by improving the quality of goods and services of the organization (Belch,
Belch, Kerr, & Powell, 2014).
Sales Promotion
Sales promotion could also be another tool and techniques that are practiced by companies to
increase their goods and services. With regards to this, they analyze their competitors’
strategies and on that basis, new products are designed in order to acquire their customer
share which ultimately results in enhancing sales of the organization. In addition, it is