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Strategic Marketing: Costa Coffee in Kenya

   

Added on  2023-01-04

16 Pages1148 Words51 Views
Strategic Marketing
Strategic Marketing: Costa Coffee in Kenya_1
Table of contents
• Introduction
• Adaptation And Standardisation Of Marketing Mix
• CBBE Model
• Integrated Communication Mix and Methods
• Measure of Success
• Return on Investment
• Conclusion
• References
Strategic Marketing: Costa Coffee in Kenya_2
INTRODUCTION
Strategic marketing is lead to compare the company itself from
their competitors through capitalising their strength so that
company can provide a good value of products as compare to their
rivals. It also helpful to start new business in new market. This
report is deal with Costa Coffee that is a United kingdom based
company and doing their business in other foreign countries.
Costa Coffee want to expand their business in Kenya and also
have a plan to promote their products in Kenya.
Strategic Marketing: Costa Coffee in Kenya_3
Adaptation And Standardisation
Of Marketing Mix
• Adaptation- This is a most influential method which determine
that company need to develop and cover a total range of products
and its services in effective manner so that it will attract the large
number of people and also satisfy each and every one.
Strategic Marketing: Costa Coffee in Kenya_4

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