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Strategic Marketing for McDonald's Expansion in Iceland

   

Added on  2023-02-01

16 Pages885 Words91 Views
Group Marketing Management

Cover Content
• Introduction
• Adaptation and standardization of marketing mix
• CBBE MODEL
• Integrated communication mix and method
• Measurement of Success
• Conclusion

Introduction
Strategic marketing is the way in which an organization differentiate itself from the
other competitors available by formulating of new strategies that helps in gaining
the competitive advantage.
In this study, McDonald is planning to expand their business in Iceland by
launching of Apple pie.

Adaptation and standardization of marketing mix
Standardization: It is the strategy where company offers existing product with
same pricing and promotional efforts.
Adaption: It is the type strategy that involves some of the modification in the
existing product.

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