Marketing for International Business

MARKETING FOR
INTERNATIONAL
BUSINESS

Table of contents
■Introduction
■International marketing channels
■Propose segmentation
■Proposed IMC strategy
■Conclusion
■Reference

Introduction
■ International market selections are important
stage need to be followed by company after the
preliminary analysis taking step forward towards
internationalization of chosen market the firm
needed to focus on.
■ IBM is the American multinational technology
company headquarter in New York established in
year 1911.
■ In this report, there will be analysis of availed
opportunities and risk analysis present for IBM in
Japan.

International market selections
■ IMS is the primary concern to make decision regarding
international expansion and commitment of large
resources for its future success (Stuecheli and et.al.,
2018.)
■ . IMS is stage wise process need by firm to allocate
proper time and efforts to the agreed criteria for making
selection of suitable market for later development.
■ IBM was founded as computing tabulation recording
company (CTR) and eater renamed as “International
business machines corporation”.