Opportunities and Risk Analysis for IBM in Japan

Group presentation

Contents
INTRODUCTION...........................................................................................................................3
Task..................................................................................................................................................3
REFERENCES................................................................................................................................7

INTRODUCTION
International market selections are important stage need to be followed by company after the
preliminary analysis taking step forward towards internationalization of chosen market the firm
needed to focus on. IBM is the American multinational technology company headquarter in New
York established in year 1911. In this report, there will be analysis of availed opportunities and
risk analysis present for IBM in Japan. There will be proposed segmentations strategy based on
social- cultural framework and go demographic analysis along with proposed integrated
communication strategy for IBM.
Task
IMS is the primary concern to make decision regarding international expansion and commitment
of large resources for its future success (Stuecheli and et.al., 2018.). IMS is stage wise process
need by firm to allocate proper time and efforts to the agreed criteria for making selection of
suitable market for later development. IBM was founded as computing tabulation recording
company (CTR) and eater renamed as “International business machines corporation”. The world
biggest technology second most valuable global brand for manufacturing and selling computer
software along with offering infrastructure services, hosting services and consulting services in
areas ranging from mainframe computers to nanotechnology.
Identifying foreign market
Identification and selection of market is the first stage in international marketing expansions to
take decision over market in which product are be sold in perfect manner. Currently IBM is
working upon its strategy to the higher value business segments along with increasing set
capabilities through strategic acquisition and investments (Shin, Noh and Lee, 2018). Japan is
known for manufacturing product hub for electronic and automobile sectors along with
technological advancement. the tech industry is Japan is rapidly growing boosting their market
size of 6.41 trillion yen (approx. 60 billion USD). Japan is the country properly focused on the
prominent vehicle technology, consumer electronics, robotics, medical devices, space
exploration and the film industry.
Environment analysis
the environmental analysis has aim to address political, economic, social and technological
factor of Japan effecting IBM.
Political
3