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Change in Travel and Tourism Sector : Assignment

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Added on  2020-01-16

Change in Travel and Tourism Sector : Assignment

   Added on 2020-01-16

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Change in Travel and Tourism Sector : Assignment_1
Table of ContentsINTRODUCTION ...............................................................................................................................3TASK 1 ................................................................................................................................................31.1 Analysis of issues that are driving change in travel and tourism sector....................................31.2 Different current issues in travel and tourism sector.................................................................4TASK 2 ................................................................................................................................................52.1 ...................................................................................................................................................5Covered in ppt.................................................................................................................................52.2 Analysis of a current trend using appropriate techniques and resources. .................................5TASK 3 ................................................................................................................................................63.1 Analyse the way in which travel and tourism business respond to changes..............................63.2 Strategies developed by the chosen Airline company...............................................................63.3 Strategies by which British airways could respond...................................................................7TASK 4.................................................................................................................................................84.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector....84.2 Consequences for business of failing to respond with the changes .........................................9CONCLUSION....................................................................................................................................9REFERENCES ..................................................................................................................................10
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INTRODUCTION Travel and tourism sector is one of the fastest growing sector. This is a sector in whichcompanies engaged in the business of travel and tourism sector are working In the direction of thecustomer satisfaction by providing excellent services and packages. This is the fastest and rapidlychanging industry. In this present report, it has been mentioned that there are some issues whichimpact on the profitability of the business of companies. People now a days, want to travel thewhole world , so the travel companies are desirous of giving the customers all the facilities andattractive packages to all kinds of people. This report has been made In the context of Thomas Cookand also the British airways, which have adopted the strategies and techniques by which they canincrease their profit abilities. Also the Myla travel agency and Thomas Cook company are workingin the directions to make their promotion activities more strong so that their packages can be able tofulfill their demands. . TASK 1 1.1 Analysis of issues that are driving change in travel and tourism sectorIn this present era, Travel and tourism sector are growing at a markable rate. People travel toexplore new things and places across the world. They want to experience each and every kind ofexperience. The companies which are engaged in the business of travel and tourism sector aim toincrease its efficiency and effectiveness by attracting customers by their exciting offers. UK is apopular destination where tourists from different places come and enjoy their holidays. Touristcompanies like Thomas Cook, aim to provide its customers a comfortable ad luxurious holidaypackages , which leads to customers satisfaction and also ultimately, increases its efficiency. Butnow a days, in UK, travel and tourism sector is facing some issues which are responsible to effectthe popularity of tourism sector. The assistant of Thomas cook company has analysed the issues thatare driving changes and affect tour sector are as: Technology development: technology development is having a huge impact on the thedevelopment of the travel and tourism sector. In UK, the technology is growing at asparkling rate. Also, technology development also increases the connectivity between thecountries which enable the people living in different countries to know about the
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destinations and attractions of other countries. In addition to it, due to development intechnology, people are also now able to search different destinations online which savestheir time and energy.Currency fluctuations: currency fluctuations refers to the increase and decrease in prices ofdifferent countries. One of the major issues is that destinations in UK are highly affected bythe currency fluctuations. If the currency is at high rate, people would not like to preferUK,as they will find it as an expensive place and vice versa. Terrorism: it is one of the major factor which affects the travel and tourism sector in a greatextent. Due to the fear of terrorism, tourists do not prefer to visit the affected country. InUK, terrorists have attacked various places and sites. This can have a negative impact on thetourism sector by causing unemployment and many other social issues. 1.2 Different current issues in travel and tourism sectorThere are many issues which have an impact on the travel and tourism sector in UK. It canbe analysed by using several reports and methods. UK is one of the famous and popular destinationsacross the world. The various report that mentions various issues are as: United Nation's report: according to the report of UN, the report says that UK has beentargeted by terrorists, sometimes. UK is considered to be one of the most popular laceshaving beautiful destinations. So, according to the report of UN, it has been assessed thatUK is the safe country to travel and also to celebrate the vacations.Financial report: Financial report says that UK is the destination , which is reasonable andaffordable for the tourists, comparatively. The different types of hotels and motels, resortsare established with a reasonable price and value, which attracts the most of the touristsacross from different countries. World tourism report: according to data of world report, UK has been highly praise and alsoit has marked UK as the world highest top holiday destination. According to the last yearsurvey, UK has been recognised as the place which is visited by most of the people inpercentage about 10% in total. Tourists tend to chose UK for their holidays for plenty of reasons. Firstly, the environment is verypleasing and beautiful along with the help that is provided by the government of the country.Industry analysis is the chosen method through which travel and tourism has impacted the world. Itis the method which helps people in travelling to various destinations on a business trip. There aretwo contemporary issues:
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