Growth Opportunities for RGB Communication: An Analysis

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Table of Contents
INTRODUCTION...........................................................................................................................1
Key considerations for examine growth opportunities within the organisational context.....1
Opportunities for growth through applying Ansoff's growth vector matrix..........................4
Potential source of funding and their availability in business, along with discussion of
drawbacks or benefits of each source.....................................................................................6
Business plan for growth........................................................................................................7
Succession and exit options for small business with their drawbacks and benefits.............11
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Planning is one of the most important factor of every business which is made by people
to achieve organisational goals. With the help of planning business can enhance their overall
sales and revenue in a suitable way. As with this, it will supports to think about new tools and
techniques which is applicable on business for better success in future. Apart from this it is the
method of developing strategies or plans which helps business to enhance their position at
marketplace (Beatley, 2014). Wherein, SME's plays very essential role for developing better
ways of economy conditions within the country. For this effective planning helps to SME's in
order to gain overall market share effectively. The present report is based on RGB
communication which is a audio visual and technical distributor that has responsibility to
represent their overall manufacturing functions in front of people. In order to give presentation
they displays various things like meeting room signage, connectivity with technical items,
controllable database, video conferencing and so on. All these services given by this company
within the UK. Furthermore, discussion will be based on analysis of growth opportunities with
the Ansoff's model. Along with there are so many sources of funds by which business plan has
been developed with different exit and succession options will get covered.
Key considerations for examine growth opportunities within the organisational context.
Growth is the constant aspect that are linked with the business management as it is liable
for the support for making sure the sustainability in field of market for longer period of time. In
reference with RGB communication, they always used audio and visual services in order to
expansion of business across the globe. Along with this, firms always used different kinds of
communication network for employees by which they can communicate to people within the
organisation and outside the organisation (Barbour and Deakin, 2012). As respective firm having
good market presence within the UK so that they have chance to expand its business within the
geographical area. Therefore, it is essential for managers of this company to make better services
or plan of action to meet overall objectives easily.
Competitive Advantages: These advantages refer to the overall situation of business
which is liable for increasing firm's production. In reference with RGB communication firm, that
is responsible for developing effective tools and strategies to gain competitive advantages. There
are some key elements, those are given below:
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 Capabilities: In this element respective firm has ability to supply innovative and unique
services with affordable price to the large number of customers.
 Core competencies: As per this company has better quality of products by which they
can give satisfaction to customers to gain competitive advantages (Denton, Forsyth and
MacLennan, 2017) .
 Resources: As this company have higher skilled or experienced employees so that they
are liable to offer effective services.
Therefore, it is necessary for RGB communication to follow all these advantages by
which they can easily expand their business. Additionally, by having competitive advantages this
respective brand can easily facilitate actual services for customers like docking stations, security
cameras, media servers and so on. Therefore, all these resources are taken by RGB
communication that also includes in different terms like human resources, online medium and
unique technologies or financial resources. On the basis of this company can easily achieve their
goals or objectives. In order to better understanding of this topic Porter's Generic strategies and
PESTLE analysis are mentioned below:
Porter's Generic Strategy
It refers to the particular frameworks that shows the different tools and strategies which is
being utilised by the companies in order to gain competitive market. With the help of unique
strategies they can have appropriate knowledge by which they can get higher profits. This
generic strategy includes in four strategies that supports overall organisation (Chapin, 2012).
With the help of this they can expand their business in geographical areas and able to gain
opportunities of growth. All four strategies are explained below:
Cost leadership: It refers to the growth strategy which is mainly associated with the
overall quality of firm's services which is given by the organisation. In order to opt this strategy
RGB Communication can make effective cost advantages to give better satisfaction for
customers. By having this strategy leaders can make appropriate cost strategies within the
specific time frame.
Differentiation: As per this strategy respective company can get appropriate advantages
within the market by making innovative products for consumers. With the help of better quality
of products this situation can develop effective relation in between customer or firm (Grover,
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