Growth Options for De Vere Hotels: Opportunities for Internationalism and Management Issues

Report regarding the growth options for De Vere Hotels 1
REPORT REGARDING THE GROWTH OPTIONS FOR DE VERE HOTELS
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Report regarding the growth options for De Vere Hotels 2
Introduction
DE Vere Hotels operates nine different properties across the United Kingdom right from city
centers to country houses. The hotel formally concentrated on launching of sale of its mid-
market village hotel chains. It also launched the last together with biggest chuck of Lloyd’s
hospitality portfolio that could attract bids of approximately four hundred and fifty Euros
(Atkinson 2016, p. 384). De Vere Hotels has announced major investment in different meetings
and events. The hotel remains to be the multi-billion dollars corporation that depends on the
availability of time for leisure and disposable income. The industry has comprised of varied
sectors that include hotel and space for different events. Example of sectors in this hotel include
sector for planning event, lodging, theme parks, traveling, cruise line, and additional fields
within the industry of tourism. The hotel is a hospitality unit that comprises of hotel, cafe or the
amusement park that comprises of various groups as facility together with direct operations such
as porters, workers in kitchen, housekeepers, administration, bartenders, promotion, and resource
of human among other aspects. Furthermore, hospitality industry of De Vere on its operations is
a multi-billion dollar corporation that depends much on the presence of throwaway income
together with vacation periods. Instances of internationalism bring both positive and negative
opportunities for operations of De Vere Hotel (Sanni, Hongoro, Ndinda, and Wisdom 2018, p.
13). Therefore, it is clear that HRM in hospitality industry remains to be that section of
management process that fundamentally concerned with human constituents of the De Vere
hotels.
Overview of diverse sectors within hospitality sector - De Vere Hotels

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The industry has various sectors that include hotel and space for different events. De Vere
management always trains over four hundred young Londoners to fill the positions of customer
service together with cookery. Some of departments of this hotel comprise of department of
planning event, theme parks, lodging, cruise line, traveling, and additional fields that are found
within tourism industry (Gowreesunkar, Naqvi, and Séraphin 2018, p. 259). From such
operations, it is clear that De Vere Hotels are hospitality industries that are busy corporations that
conduct countless operations. However, the needs of customer assistance for this industry remain
to be a major joining factor mutually shared by every segment of its operations. Different sectors
of De Vere ensure that vital needs of every customer or traveler are met in a holistic manner.
Additionally, De Vere hotel is a multi-billion dollar corporation that depends much on the
presence of throwaway income together with vacation periods. Some of departments in this
industry include management of revenue, front office, division of rooms, and food together with
beverages (Sanni, Hongoro, Ndinda, and Wisdom 2018, p. 12). Through all these departments
within De Vere Hotel, its operational successes greatly depend on efficiency of operational team
and how effective the model of business is set.
Some of businesses of De Vere Hotels comprises of collection of sub-companies that deal with
provision of quality services to targeted clients. Other major departments in De Vere Hotels
comprise of lodging accommodation, food and beverages departments, travel and tourism
sectors, industry for entertainment, and timeshare departments. Lodging-accommodation sector
in De Vere hotel features are found in comfortable hotel to prolific resorts along with
campgrounds. Lodging department in this hotel is completely wide sector as it ranges from bed
and breakfast enterprises to different amenities that offer services for lodging (Tătar, Herman,
and Giurgiu 2017, p. 233). Additionally, food together with beverage sector is another crucial

Report regarding the growth options for De Vere Hotels 4
sector of this hotel. The sector that deals with food together with beverage ranges from anything
as easy as café all the way to the restaurant of soaring-end and every cookery concern in amid
the operation. Furthermore, tourism and travel sector in De Vere Hotel is an important
department in its operation as it comprises of various fundamental functions cross markets
during its operations (Zimmerman 2018, p. 111). Department of travel along with tourism of this
hotel are useful in increasing the revenue of its businesses. The department attracts more
customers to use goods and services of this company and thus attracting huge profit in
operations.
Opportunities for Internationalism of hospitality industry
12C Framework and Porter’s Five Forces
The framework of 12C in operations of this hotel is the device useful in analyzing global markets
with the motive of examining twelve different facts. These facts consist of country where the
hotel operates, culture of behavior of consumers, choices, consumption of products produced,
contractual obligations, commitments, and channels. Other facts include communication,
currency, capacity to pay, together with caveats. Besides, mode of Porter’s 5 Forces is
implemented in this 12C framework that refers to new entrants, buyers, suppliers, market
competitors, and substitutes. The US as well as Canada remain to be best place for business
operations of De Vere Hotel based on criteria that the region have potential of allowing the
industry to et huge revenue amounts, huge number of transactions, and increased in number of
clients references. The hotel is currently based on US as the region offer ideal working
environment for the management and growth of the industry. The hotel presently operates in
about fifty locations, mainly in the United Kingdom and United States. However, there is the