Gucci 4 Running Head: Gucci 1 Name Date University Affiliation Introduction The fashion industry keeps changing as new products keep being demanded by customers whose preference are always changing and therefore the fashion sector must be in a position to meet their needs. The main reason for selecting brand positioning is to be able to identify and familiarize with the needs of Gucci customers (Carrara, 2018). Gucci History Gucci Company was founded in the year 1921 by Gucio Gucci as a fashion and retail organization which is in the private sector