Marketing Strategy for Tesco: STP, Marketing Mix, and Relationship Marketing

MM report

Table of Contents
INTRODUCTION ..........................................................................................................................3
EXECUTIVE SUMMARY.............................................................................................................3
MAIN BODY...................................................................................................................................3
STP strategy................................................................................................................................3
Marketing mix.............................................................................................................................4
Relationship marketing strategy and definition of relationship marketing and discuss
relationship marketing.................................................................................................................6
Provide recommendations on how your chosen organisation can improve its marketing
strategy .......................................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A marketing strategy termed to the management that total plan of actions control for
ranging the potential customers and paring them into consumers of their goods or facilities.
A marketing includes the organisation values of statement as per to its key brand terms of the
information as per to the targeted consumers and their demographics terms, and other high level
elements. The main content that is mannered by the wholesale organisation that is the constant
changing scene of the commerce as with the group action that are facing in the market. The
management consider for the marketing plan in this report is Tesco. The company can be taken
to a new attribute by the marketing plan that is revised. Tesco plc is the sizeable distributor in
British that is doing a well task in the retail enterprise. The organisation deals with food market
and general selling in the wholesale marketplace (Acikdilli, and et.al., 2020). In U.K. this is one
of the best organisation as both in price of national market share and worldwide merchandising.
EXECUTIVE SUMMARY
The marketing plan for the organisation of the Tesco plc has been already visual the
pattern in the company that has the sizeable retail chain in the U.K. It will involves the various
sort of strategies or plan of actions that are to be get followed by which that are important in
managing the demands that are posed in the industry as both of the external and as well as
internal means to it. The situation analysis that has been discussed which includes the
organizational strategy or plan of actions and the SWOT analysis, consumer decision making,
marketing mix as effectiveness in the marketplace. The objective term that will involves the
marketing plan, vision, mission, corporate objectives, marketing objectives and operations of the
Tesco in the field of area.
MAIN BODY
STP strategy
Segmentation targeting positioning (STP) marketing is the centred thought in recent day
of marketing. STP marketing is impressive as because it concentrates on break the consumers
base into smaller sections for allowing to create the particular commerce plan of actions range
and engaged each target consumers (Beirman, 2020). STP marketing symbolise the change from
the products that are concentrates on marketing to customer that are convergent the marketing.
This position gives the businesses a variety of chances to increase the better agreement that deals

with the ideal consumers who are allowed to range it. In short, the more personalised and
targeted marketing efforts that are the more successful manner in the formation of segments.
There is the adjusted set of macro and micro situational factors that change the marketing
decisions of Tesco in the marketing management in respective direct and indirect manners in the
business. Macro environmental factors that have the impact in Tesco marketing decisions that are
known by the procedure of surrounding to get scan the terms that are include the political,
economic, social, cultural, technological and legal components (Brodie, 2017). Micro
environmental factors phrase the impact of internal and external structure of shareholders in the
management it allows the level of contention in supermarket business in generic terms.
Products and services offers by Tesco and other management that can not be fascinating to all
individuals in balanced positions as because the differences in necessity and demands as per to
the multitude the businesses to engage in market segmentation and targeting practices.
Segmentation : Segmentation in marketing means to identify marketplace with different aspects
in order to divide the market. The market is divided on the basis of demographic, geographic and
behavioural factors in order to facilitate selling of a particular product or variety of products. It is
very essential for Tesco to perform an effective segmentation of the marketplace in order to
maximise its sales and revenue.
Targeting : Targeting includes pointing out the target customers on the basis of products selling
in market. Targeting also involves the correct identification of customers according to their
wants and needs. Tesco company sells several products at the marketplace, so it is essential for
the company to identify target customers for its products. Targeting play a crucial role, it helps
Tesco in reaching out to its customers. Targeting also provides a brief analysis of desires of the
customers and helps a business to gain competitive advantage in market.
Positioning : System of positioning, defines several methods and techniques which are used by
an organisation to sell products in market (Chen, and et.al., 2018). Segmentation is the key
function of marketing management which generally takes a lot of efforts from the management.
At Tesco marketing segmentation play a crucial role which defines the actual position of product
selling place.
Marketing mix
The marketing mix termed to the set of activity or plan of action that the organisation will
utilise the manner to present its brand or services or facilities in the market. The 4Ps represent