Importance of Guest Service Strategies in the Hospitality Industry

This presentation discusses the importance of guest service strategies in the hospitality industry, focusing on the role of spa and meditation services in attracting and retaining customers. It also highlights the significance of empowerment and guest service measurement in delivering exceptional guest experiences.

Guest service & hospitality
Assessment

INTRODUCTION
 Hospitality industry defined as broader category within the service sector
that inclusive of lodging, event planning, transportation, theme park and
cruise line etc.
 Quality guest service is the relevant delivery of products and service to the
customers which not only meets the requirements but also meet the extra
expectations of guests.
 The presentation will describe spa and meditation services which is
provided by the hotel in Makkh.
 Further, describe importance of guest service strategies and the importance
of empowerment and guest service measurement within hospitality sector.

Importance of guest service strategies
 The well furnished and designed room helps to increase the
profitability of the firm. it’s important to understand the need for
developing and implementing a customer service strategy within
the business. Therefore, implementing this strategy in the business
it has different importance.
 A customer service strategy details how employees will
communicate and interact with customer — Thus, to improve the
customer satisfaction using this model in the business, This is one
of the most important steps toward business success. Here are a
few importance of guest service strategy in the hotel Hilton.

 Hotel Hilton provides spa and a meditation related
services to helps the customers having a good time.
 Thus this service is one of the best service of hotel
Hilton which attracts the customer easily.
 Meditation services is provide the relaxation to the
customer and also it benefits for customer health.

CONTI….
 A spa and meditation service plays the important role in the hotel industry. Hotel
Hilton uses this strategy in the business to building customer satisfaction.
 Increase the loyalty of customer towards the hotel services.
 This strategy creates the synergy within hotel Hilton that means it creates the
high profit.
 By using this innovative idea in the business it increases the customer base.
 A spa and meditation service helps to attract the customer. Therefore, Hotel
Hilton use the customer service strategy should complement their marketing
strategy so that firm advertising money are not wasted through consumer
defection.
 This strategy helps to enhance the market share of the hotel Hilton.

Importance of empowerment and guest service measurement
.
 The employee empowerment have own importance that means high motivation
among the employees it creates the positive impact on the hospitality industry
because high motivated employees are gives their hundred percent and leads the
profitably of the firm.
 High motivation among the employees, that means employee have ability to
satisfy the customers by provide best meditation service.
 If hotel Hilton provide the best training to the employees that how to makes
customer happy and how to communicate with the customer. it creates the
positive impact because employees are comfort and highly motivated, and they
provide the best possible experience for your customers related to spa and
meditation services.

CONTI….
 Employees have a strong sense and confident of what the company
stands for, what its vision and mission are, and why it exists, they
will feel more connected to the business objective, and they provide
the best service to the customer and enhance the loyalty of
customers.
 If employee are understood all the process of meditation services it
leads to enhance the customer base as well as workers won’t be
able to deliver superiors services.

REFERENCES
 Bhuvan, G.M. and Naik, J., 2019. Hospitality Education and Skill
Development in Hospitality sector to facilitate employment opportunities:
A New Perspective. BVIMSR’s Journal of Management Research. 11(1).
pp.74-86.
 Chang, S., 2018. Experience economy in hospitality and tourism: Gain and
loss values for service and experience. Tourism Management. 64. pp.55-63.
 Erazo, M.A.C. And et.al., 2019. English Language Skills Required by the
Hospitality and Tourism Sector in El Oro, Ecuador. Theory and Practice in
Language Studies. 9(2). pp.156-167.
 Kandampully, J., Zhang, T. and Jaakkola, E., 2018. Customer experience
management in hospitality: A literature synthesis, new understanding and
research agenda. International Journal of Contemporary Hospitality
Management. 30(1). pp.21-56.

THANK YOU