Deconstructing the Business Canvas Model of Gusto: An Analysis

Running head: THINK BIG MANAGEMENT
THINK BIG MANAGEMENT
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Author Note

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Executive summary
The given report highlights the deconstruction of the business canvas model. Business canvas
model forms an essential aspect of the organization and for this purpose, analyzing the canvas
model is considered to be critical. The business canvas model of Gusto- the HR Agency has been
examined in this. The report begins with a brief introduction on the company which is then
followed by the analysis of the building mode. Certain recommendations, key success factors
and the downside risks have also been provided.

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Table of Contents
I. Introduction..............................................................................................................................3
II. Business canvas model.........................................................................................................3
Building blocks............................................................................................................................3
Interrelationships.........................................................................................................................9
Critical success factors..............................................................................................................10
Downside risks...........................................................................................................................10
Business model changes............................................................................................................11
III. Conclusion..........................................................................................................................11
IV. Recommendations:.............................................................................................................12
V. References.................................................................................................................................13
VI. Appendices.........................................................................................................................15
Appendix 1.................................................................................................................................15

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I. Introduction
Any business operating in the dynamic business environment needs to ensure that the
different components of the business function adequately in synchronization with one another in
order to ensure that the company achieves success. For this the deconstruction of the business
canvas model is very crucial. The business chosen for deconstruction is Gusto. The company is
involved in Human resource services and aims to provide personalized services to the different
client companies (Gusto, 2018). The mission of the Gusto Company is to create an environment
where work is able to provide a better lifestyle. When the company is able to make various
business task simple then gusto assists in managing the payroll, benefits as well as other Human
resource company. The company provides service to more than 60000 companies worldwide
and has its offices in San Francisco and Denver. The report will be deconstructing their business
model and analyze risks, success factors and provide recommendations on the same.
II. Business canvas model
The business model can be described as an essential aspect of the business as it
contributes towards the understanding of the different components of the business (Zott, Amit &
Massa, 2011). The business canvas model of nine building blocks has been attached in the
Appendix section.
Building blocks
The building blocks form an essential aspect of the organization and any company who
has a well-defined procedure needs to ensure that the different blocks comprise of sufficient
information with respect to the operations of the firm.