Business Canvas Model Analysis of Alegre Pty Ltd

Running head: MANAGEMENT
MANAGEMENT
Name of the Student
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Author Note

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Executive summary
The business canvas model is deemed to be a crucial strategic management tool which if used
successfully can be used to largely understand the different components of a business enterprise.
Understanding these concepts will then go a long way in understanding the strengths as well as
the weaknesses of the organization. The company chosen for analysis in the given report is the
Alegre organization. This company is based in Australia and largely deals in renewing and
reselling of the electronic gadgets which have not been utilized. Certain recommendations for the
same have also been provided.

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Table of Contents
I. Introduction..............................................................................................................................3
II. Business canvas model.........................................................................................................3
Building blocks............................................................................................................................3
Interrelationships.........................................................................................................................7
Critical success factors................................................................................................................8
Downside risks.............................................................................................................................9
Business model changes..............................................................................................................9
III. Conclusion..........................................................................................................................10
IV. Recommendations:.............................................................................................................10
V. Appendices.........................................................................................................................13
Appendix 1.................................................................................................................................13

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I. Introduction
The Alegre Pty Ltd is primarily concerned with utilizing the different resources of the
planet efficiently and ensuring that the different electronic devices that are used by the
individuals can be kept away and used as a refill. The company aims to offer a full life cycle
solution to the customers who tend to change their electronics regularly (Alegre.net.au., 2018).
The company runs on the concept that the individuals who upgrade to the latest trend often are
unable to dispose their older gadgets and hence, the get obsolete. For this purpose, the company
has arranged a partnership arrangement with different retailers in order to enable the customers
to trade in their previous devices so that they can keep moving on the gadget chain.
The quality services as provided by the organization ensures that all previous data is
removed and the device is restored to original factory settings. Hence, the firm works parallel
with the electronic industry (Hong & Fauvel, 2013). The report will be deconstructing the
business canvas model of the firm and providing recommendations on the same.
II. Business canvas model
The business canvas model is a strategic management tool which is largely used to
understand the components of the business enterprise (Armstrong, Kotler Harker, & Brennan,
2015). The business canvas model comprises of nine building blocks which will then assist in
understanding of the positioning of the business enterprise.
Building blocks
The business model comprises of nine building blocks which have been stated as follows:
Customer segments